How to capture more Spanish-speaking leads for your firm

I’ve consulted with a lot of law firms who serve both English and Spanish-speaking clients.

But oddly enough…

I’ve noticed many of them only build their websites in English!

They have fluent Spanish speakers on staff, but all you see is a quick “se habla español” next to their phone number.

This is a hugely underserved community.

So let me show you an easy way to upgrade your site to capture and convert more Spanish-speaking leads.

Take a look at one of our client sites:

https://www.lopezandhumphries.com/

Up in the top right corner, you’ll see a button that says Español.

(It’s a bit subtle on this site, but we could easily make it bigger.)

Give that button a click, and…

Everything seamlessly switches to Spanish!

This isn’t using Google Translate, either.

Translations need to be both accurate and culturally appropriate.

So we rewrote every single page on the website, word-for-word.

Then, we published them under a separate URL starting with “/abogado.”

(For example, the Spanish homepage is https://www.lopezandhumphries.com/abogado-de-mordidas-de-perro-de-lakeland/)

The navigation bar changes too, so users can access the entire site in Spanish.

You don’t need specialized tech knowledge to do this!

If you already have website content in English, all you need to do is to translate it, publish it, and make it easy to find.

And if that’s too big a project to tackle on your own:

Our team at ApricotLaw can handle the entire process for you.

We’ll help upgrade your website’s content, plus optimize the technical front-end and back-end to boost your Google rankings.

Or, we can build you a new website built from scratch, coded with SEO best practices and bilingual support from the ground up.

For more info:

Book a strategy call with me here.

More to come in Thursday’s issue!

Saludos cordiales,

— Kellen Bachman
Head of Client Strategy at ApricotLaw

P.S.

You’ll receive a FREE gift after the call — a limited opportunity to see how our proprietary AI-assisted content system and expert team can transform your trust online.

*Qualifying law firms will receive:

• A custom content roadmap outlining the key pages your website needs to rank for valuable keywords
• A professionally written, search-optimized content page with schema and a search-optimized image, and
• A comprehensive website audit identifying critical errors and key growth opportunities.

With quick turnaround, clear implementation instructions (or done-for-you publishing for a nominal fee), and a proven system that blends cutting-edge AI with expert optimization, this offer is designed to deliver results (and to test drive ApricotLaw). Due to capacity limits, there are only 5 of these Get in the Game Bundles available each month. Schedule your consultation today to claim your free roadmap, optimized content, and audit—before this opportunity is gone!

*To qualify, you must own, manage, be a partner of or make marketing decisions for a law firm that generates new business from the internet. Free gift will be awarded after initial consultation. Serious inquiries only.