What is #SaveLaw

Law firms aren’t losing to better lawyers – they’re losing to a broken system.

Competition is rising. Lead quality is dropping. Client acquisition costs are up. But, the real threat? The growing Client Demand Gapᴵᴾ – the disconnect between how firms offer services and how modern clients expect to engage.

Every disrupted industry had this gap before outsiders took over. Law is next.

Rule 5.4 is the only thing delaying full-scale disruption. But the window of opportunity is closing.

Firms blame AI, Big Tech, and national firms. But these are symptoms. The real problem is five invisible friction points inside most firms – The 5 Attorney-Client Engagement Barriersᴵᴾ – that stop people from hiring a lawyer even when they need one.

The 5 ACE Barriersᴵᴾ appear between awareness of a legal issue and actual engagement:

• Awareness Barrier – They don’t realize it’s legal.
• Belief Barrier – They don’t think a lawyer is necessary.
• Category Barrier – They don’t know what kind of lawyer they need.
• Demonstration Barrier – No firm shows specific, relevant experience.
• Engagement Barrier – Poor communication kills momentum.

Fix The 5 ACE Barriers^IP, and law firms (and clients) win. Ignore them, the legal profession gets disrupted, and lawyers are playing a game designed by someone else.

What is #SaveLawᴵᴾ

#SaveLawᴵᴾ is a mission to protect the legal profession from the same wave of disruption that has already reshaped many industries like healthcare, media, and banking – industries now driven by profit over clients. Every other industry is now owned and controlled by outsiders. Law is the last good profession still holding the line, safeguarded (for now) by a single law (Rule 5.4) that delays full-scale disruption. Lawyers should always own and control the legal industry to uphold the highest ethical standards – and #SaveLaw exists to help them do exactly that.

Join the #SaveLawᴵᴾ Emergency Webinar
🗓 Wednesday at 2PM Eastern
 🔗 Register now: https://www.apricotlaw.com/savelaw-webinar-reg/

This is a rare opportunity for forward-thinking attorneys to get in front of the future of law.

Before disruption hits, there’s a narrow window to lead – by eliminating the 5 ACE Barriersᴵᴾ, closing the Client Demand Gapᴵᴾ, and building a firm that aligns with how modern clients actually engage.

This isn’t about catching up. It’s about getting ahead – before the window of opportunity closes.

Space is limited on Zoom webinars. Reserve your seat now → https://www.apricotlaw.com/savelaw-webinar-reg/