If your law firm website has been affected by a recent Google update, we must first diagnose what triggered the penalty or devaluation.
Read the full post at http://bit.ly/1B1HxTT
Category: Carefully Curated Content
What is Content Marketing?
The future of Lawyer SEO and Internet Marketing is Legal Content Marketing.
“Consumers have shut off the traditional world of marketing.”
Great read over at the Content Marketing Institute… Read the full post at http://bit.ly/1Fdp9eI
What are Target Keyword Landing Pages?
The only way we’ve been able to consistently rank each of our Platinum Clients for hundreds of Lawyer searches, is by publishing hundreds of pages of content on their websites. Without webpages properly optimized for specific keywords, you are leaving your Google placement to chance.
Read the full post at http://bit.ly/1d3DWj8
Are You Wasting Your Firm’s Content Marketing Money?
If you’re like most legal professionals, you want to know that you’re getting the most bang for your buck when you spend money on content marketing – but that doesn’t necessarily mean paying someone to create thousands of pages of great (and completely original) content.
You do need your own original content, but really, it’s a question of how much you actually need.
The myths surrounding duplicate content and linking out from your law firm’s website to other websites are so persistent that many marketers are forcing companies to waste their content marketing budgets.
You can get the most out of yours by using a mix of original, licensed and community-sourced content, and you do need to focus on volume – but with the wrong recipe, you could be throwing good money after bad.
How to Make Your Law Firm Website More Credible
What if 44 percent of your website’s visitors are looking for one thing in particular – and without it, they’ll leave and never come back?
According to the 2015 B2B Web Usability Report, there’s one thing that can leave you with only 56 percent of the traffic you could have had. What is it? Contact information. It lends authenticity and credibility to your website, which is something that many law firm homepages lack, and it’s such a simple solution that there’s no reason not to add it. Read the full post at http://bit.ly/1GcZchr.
What is Content Marketing?
The future of Lawyer SEO and Internet Marketing is Legal Content Marketing.
“Consumers have shut off the traditional world of marketing.”
Great read over at the Content Marketing Institute… Read the full post at http://bit.ly/1Fdp9eI