Most people want their website to look stellar, but you want more than just a good-looking website. You want your website to serve many purposes. You want it to function well, to convert traffic into actual leads or customers, and to appear at the top of Google’s search engine results pages (SERPs) when someone does a related search.
So how does website design affect SEO? Believe it or not, website design can greatly affect search engine optimization (SEO). If your website is not designed with SEO in mind, you will most likely suffer in the rankings department.
Below, let’s get into how your website’s design can impact your law firm’s search engine rankings.
The more beautiful and user-friendly your website is, the more traffic you are likely to get. Traffic to your site is known to be an SEO factor, meaning that Google will take more notice of your website if it has a high traffic volume. They will typically increase your rankings accordingly.
When your website has been well designed and contains useful, easy-to-digest content, your traffic will usually increase (assuming you have funnels in place to get readers to your site—like online ads or video marketing, for example).
Good website design means that users tend to stay longer on your site, rather than leaving early or “bouncing,” which is a negative SEO factor. Even if you don’t convert every website visitor to a client or customer, if your website contains information the user finds helpful, they will usually stay longer on your site.
Strong website design should use SEO elements on and off the page to help ensure that your website is noticed by Google. For instance, the content should accurately express what your website is all about. Your website should also load quickly, another SEO ranking factor.
Now you know more about how website design affects SEO, but you may need some help whipping your website into shape. Not everyone can design a website that looks beautiful, functions well, and is optimized for SEO. Contact ApricotLaw to learn more about how we can work to get your website to the top. Call 212-960-8584, or fill out the internet submission form below.
Enter your information for a free video website analysis. We’ll uncover what’s holding your site back and let you know how you can rise to the top.