Search engine optimization (SEO) for your law firm can bring your website the leads and traffic you want. If you’re ready to boost your rankings and get potential clients to your website, you may need an SEO company to help you get those leads.
In the twenty-first century, the internet has become the consumer’s biggest tool to find the products and services they want. A billboard or ad in the newspaper can help, but it won’t help you net clients who may begin and end their search for a law firm on the web.
You may need a company that specializes in law firm SEO to get those leads and get you ranking against your competitors. At ApricotLaw, we know how competitive lawyer SEO can be, and we’re here to help you beat the competition.
Search engine optimization, or SEO, refers to the ways you can help your website rank in Google. SEO covers a range of tools, but they all have one thing in common—they can help get your website to the top of the rankings.
When you optimize your website for the people searching for law firms like yours, that helps you climb in the rankings. The point of SEO is to increase traffic to your website that’s relevant to your law firm. For example, if your firm specializes in divorce cases, you want to appear in the top results for those keywords, not workers comp or personal injury.
But SEO goes beyond putting the right keywords several times in your content. Google becomes more sophisticated every day, which means SEO for your law firm needs to become more sophisticated, too.
But what’s so important about SEO for your law firm? You may be happy with the way your site looks and performs. So why should you update your site and optimize it?
Studies show that most searchers don’t even look past the first three search results, let alone beyond the first page. Optimizing your website for Google’s search results and for potential clients helps your site snag those top spots so you can get a larger portion of the leads, who could become clients for your law firm.
Because of this, ranking on page two or even in the top ten results isn’t always enough to get the traffic you need. SEO can help you capture that traffic and those leads, though, by giving you that extra boost.
If you’re not ranking in the top three search results for your keywords, you may be disappointed by the number of leads your online presence is (or isn’t) giving you. But there’s a fix for that. Working with a law firm SEO company like ApricotLaw can help you boost your rankings and pull in the traffic you’re looking for.
We also offer free website analyses. If you’re concerned about how your site is ranking and you want to know what results we can give you, give us a call at 877-203-0751 or complete the online form below to take advantage of your free consultation.
Enter your information for a free video website analysis. We’ll uncover what’s holding your site back and let you know how you can rise to the top.