When you’ve taken a hard look at the performance of your law firm’s website and realized it was hurting your business, it’s time to do something about it. But when you get online and start looking for help, you’ll be inundated with products, tools, and companies all claiming they know what’s best for you and your website.
So how do you choose the right one and how do you even know what lawyer marketing services you need to get your site performing optimally? You get a digital marketing agency on your side who will put in the time and effort it takes to plan a custom lawyer SEO marketing strategy.
That’s what you’ll receive when you choose ApricotLaw for your lawyer marketing needs. Continue reading to learn more about the many services we offer to law firms that are struggling online.
Your website should be mobile-friendly, engage the user, be user-friendly, eye-catching, and of course answer your potential client’s questions and concerns easily. Our graphic design team specializes in law firm web design and will create a beautiful website that is sure to convert.
It’s important your website not only answers potential client questions but is written in a way they (and Google’s algorithm) can actually understand. Carefully curated content produced by our professional legal writers is essential to any law firm’s digital marketing strategy.
One way Google can tell your landing pages are authoritative is by how many other websites link to these landing pages. These external or inbound links have become increasingly important in recent years. Having a strong link-building budget is an essential element of any lawyer SEO plan.
Pay-per-click advertising (PPC) is a fast way to get your law firm’s name out there and capture your target audience’s attention. It may be a more expensive option, but this hard-sell approach may be the best option for your law firm when you’re just starting out or are working on building your web presence.
Having a strong social community has never been as critical as it is now. Certain social media platforms like Facebook, Instagram, and LinkedIn have become search engines all their own—meaning it’s important you maintain your social media presence.
When your law firm needs help developing a strong digital marketing strategy, ApricotLaw is the legal marketing agency you should choose to optimize your website.
You can learn more about your site’s current status and position and what your lawyer SEO plan could look like when you claim your free website audit. Call us at 877-203-0751 or complete the convenient contact form included below so we can get started on your website’s overhaul today.
Enter your information for a free video website analysis. We’ll uncover what’s holding your site back and let you know how you can rise to the top.