In running your law firm website, you’ve likely run into several phrases unique to search engine optimization (SEO), and you’ve taken some time to understand them. You might already know that SEO is the practice of making your website more visible to potential clients. In that case, though, what is on-page SEO?
Generally, on-page SEO affects your SEO elements that you can control on your site. These elements can make a huge difference in ranking, so you’ll need to understand on-page SEO to rank well and convert more people into clients. If you’re struggling with on-page SEO, our team at ApricotLaw can help you get your legal website on track.
When you think about on-page SEO, one of your first thoughts might be the content on the page, and that is part of it. On-page SEO is affected by how many keywords, synonyms, and related phrases appear on the page, compared to the total number of words on the page.
Finding the right balance of keywords will be vital to your site’s growth. Without these keywords, your site usually won’t appear as highly for those terms, and you won’t see the traffic you need. If you include too many keywords, however, you might be penalized for the overuse.
When preparing your site, you’ll need both variety and targeted keywords for your site. Without these key elements, your page typically won’t rank as well as it potentially could.
Your content on the page isn’t the only ranking factor, however. Some things that you might consider behind-the-scenes factors, like the source code of your page, can also affect your rankings.
Generally, a cleaner, faster site will likely rank better. You’ll need everything on your law firm website to be coded correctly, for starters. Since this aspect is something that you or your SEO company can control, you’ll need to ensure your code looks great when working on your rankings.
For example, you’ll need to ensure that your headings are used properly. An H1 heading in the body of the text isn’t as effective as one at the top of the page. More than one H1 heading can confuse things as well, since Google may not be sure what your page should be ranking for. As such, you’ll need to make sure that your page, both in content and in coding, is up to date and appropriately formatted.
Unfortunately, when you’re also focused on running your law firm, figuring out on-page SEO can be difficult. You want to make your site as strong as possible, but that can be tough when you’re still asking, “What is on-page SEO?” Juggling content and coding on your own can make things even more difficult.
If you’re struggling with your on-page SEO, you may need a lawyer SEO company like ApricotLaw to handle your site instead. We can optimize your site to rank for your search terms, helping you get closer to the leads and cases you need.
If you’re struggling with your website and you need help, reach out for a consult. We can be reached by giving us a call at 212-960-8584 or by filling out the online form below.
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