AI Isn’t Replacing Lawyers—a Better Experience Is

“AI is coming for legal analysis.”

That’s the fear.

But it’s not the real threat.

Clients aren’t leaving because ChatGPT is better than a human.

They’re leaving because your voicemail is full, your intake is slow, and your website leaves them hanging.

The real risk isn’t that AI will replace lawyers.

It’s that poor experiences will cause disruption, regardless of the disruptor.

📉 35% of calls go to voicemail
📉 42% of firms take 3+ days to respond
📉 Only 10% of web leads get a reply in 5 minutes

And guess what?

Clients don’t ask AI because it’s always right.

They ask because it answers.

That’s why the Attorney-Client Engagement (or ACE) Period™ matters more than ever.

It’s where clients decide to trust you—or move on.

Apricot’s ACE Platform™ doesn’t compete with AI.

It beats it—by being faster, more human, and built for how people actually behave.

It’s not the robot that wins.

It’s the experience.

All the best,
~ Kellen

Kellen Bachman, Partner
ApricotLaw – The ACE Agency

PS: Want to know if your firm is losing to AI—or to your own intake process?
Reply with “ACE PERIOD” and we’ll break it down.