Are your firm’s SEO practices outdated? 🤨

Here’s a little something to keep your law firm’s piggy bank full this holiday season:

In a recent newsletter, I talked about why firms should open up multiple office locations, with multiple Google Business Profiles.

The gist of what I said was:

The Maps algorithm gives the highest ranking to firms that are closest to the searcher.

So, you want to make sure you arrange your office locations to “encircle” your target area.

An attorney wrote back:

“I disagree. It depends on where your first office location is. That’ll guide the strategy of whether you need more office locations or not.”

I.e., if your first office is in a prime spot, then adding more is unnecessary.

This was Thanksgiving Day, so I dashed off a reply:

“Hey, I used to think that too. If you’re happy with the amount of cases that you’re getting, keep riding that wave.”

To be clear, there is no sarcasm behind that!

It’s just all I could honestly say.

We’re all guilty of getting stuck in our ways, especially in this industry.

But strategies change constantly.

New algorithm updates are rolling out every single quarter. Google does core updates a couple times a year now.

What worked last year might not work this year!

You’ve got to keep an open mind, and be able to pivot quickly.

Speaking of evolving:

AI made us $420,000 overnight (not a typo)

If we could help you automate every day tasks with AI and ChatGPT

… (including your current SEO processes)

So you can:

• Slash costs
• Multiply profit
• Save time
• And focus on what you do best

Without having to learn a new tool

Would that be worth a 15 minute conversation?

Book a 15-minute strategy call with me here

But, capacity is limited to 5 new clients at a time.

So, if having AI implemented for you sounds exciting, reach out now.

Talk to you soon,

Kellen Bachman
Head of Client Strategy at ApricotLaw