Can law firm SEO agencies really get you 15 cases in 90 days?
We actually tried this exact strategy — here’s the verdict
A lawyer asked me a timely question the other day.
She wanted to know what I thought about an agency that was advertising on Facebook, making bold claims that they can get your law firm “15 cases in 90 days, or you don’t pay.”
If you’re an attorney and use social media, I’m sure you’ve seen ads like this recently.
As soon as she asked the question, I chuckled a little bit inside…
Because early last year, we actually tried that exact strategy!
We’d hired a social media company to help us generate new business at ApricotLaw, and were offering a similar type of package to our prospects.
The only problem was, we were completely up-front with prospects in the beginning about the actual kind of financial investment it would take to get them 15 cases in 90 days through SEO.
(Saying it’s “large” would be an understatement.)
And so, they ran for the hills.
The moral of the story?
This strategy just isn’t realistic for most firms.
And not just because it’s prohibitively expensive.
It’s because the real value of SEO (both organic and local) is in the long game.
Over the span of a 2 year, 3 year, 6 year, or 15 year campaign, your cost per acquisition is going to go down significantly the further along you go.
Which means any SEO strategy that actually works will be a slow build, but pay dividends down the road. And chasing quick, outsized results like what this Facebook ad describes is counterproductive to that goal.
With all that said:
At ApricotLaw, we actually do have a proprietary method of achieving quick and outsized SEO results.
It’s a four-phase SEO strategy called Layered Momentum Technology (LMT).
It won’t get you 15 cases in 90 days.
But it will ensure you rank for the highest-value search terms in your niche (and dominate your maps and local listings) in far less time than other firms using generalist SEO tactics.
In fact, this method is so effective that it’s one of the reasons why we only partner with one firm per location and practice area — we don’t want our clients to compete directly with each other!
If you’re interested in potentially implementing LMT for your own law firm’s marketing strategy:
This will be an informal discussion where we take a look at your goals, your current digital marketing strategy, and how LMT would work for your law firm specifically.
That’s all for today – The Trusted Law Firm will be back with more case studies and insights next Tuesday and Thursday!
— Kellen Bachman
Head of Client Strategy at ApricotLaw
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