Escaping the Marketing Money Pit

Remember when you first opened your PI firm? You were going to build something different—a practice known for exceptional case outcomes, not just flashy billboards. Fast forward to today, and you’re watching firms with inferior results somehow landing more cases while your marketing dollars vanish into a bottomless pit.

It’s like having a sports car engine (your legal expertise) but running on empty because you can’t find a reliable fuel source (consistent client acquisition).

Yet most established PI firms find themselves here—talented attorneys trapped in the cycle of feast-or-famine marketing, writing five-figure monthly checks with nothing concrete to show for it.

The Real Cost of Traditional Marketing
Most firms operate under a familiar model:
• Fixed monthly retainer ($7,500+ for SEO + Ads)
• 6-month minimum commitments
• No guarantees on results
• Unclear attribution

What’s Really Broken: The Risk Equation
Traditional Model: High fixed costs with unpredictable results
Performance Model: Minimal base fee + pay per qualified lead

Introducing Our Performance-Based Model:
• Primary cost: Pay per qualified “wanted opportunity”
• 90-day free trial period
• $1,000 monthly base fee after trial
• No long-term contracts
• Clear, trackable results

How It Works:
After the trial period, you maintain a small monthly base fee plus pay per qualified consultation booking (pricing varies by injury type & market).
Example: At $1,800 per motor vehicle accident wanted opportunity:
• 10 qualified leads = $19,000 ($18,000 + base fee)
• 0 qualified leads = $1,000 (base fee only)

Why This Makes Sense:
• Predictable baseline cost
• Majority of spend tied to actual opportunities
• Quality-focused lead generation
• Transparent reporting
• Scalable results

Hypothetical Scenario:
A firm spending $12,000/month traditionally might get:
• Unknown number of leads
• Unclear quality
• No guaranteed consultations

Same firm on our hybrid pricing could pay:
• Small base fee for infrastructure maintenance
• Primary costs only when qualified leads are delivered
• Clear tracking of ROI

Want to see the complete details of our performance-based model?
Simply reply to this email with the word “Yes” and we’ll send you a comprehensive breakdown in a Google Doc.

Stop watching less skilled firms outpace your growth. It’s time your marketing delivered results as consistently as you deliver for your clients.

Talk to you soon,

– Kellen

P.S. Only 5 spots available this month for available markets