Google just threw out the old SEO playbook

The SEO landscape has gone through a seismic shift in the last 12 months.

And it has huge implications not just for law firms…

But also for any online business that’s trying to scale up their organic Google traffic.

This might be the most content-focused era of SEO we’ve ever seen.

We recently pulled some data from CORA, and saw some VERY surprising numbers.

(CORA is a tool that analyzes the correlation between various factors and top ranking websites. Every month, the creators of this tool list the top SEO ranking factors that Google’s algorithm selects for based on this ongoing correlation study.)

As of September 2024…

75% of the top 20 ranking factors on Google are directly linked to publishing lots of high-quality content on your website!

Not only that…

Backlinks barely show up until you get past the top 20!

This is an unprecedented change.

Even back in 2010, when the popular strategy was to stuff keywords onto the page, Google never favored content this heavily.

But…

We’ve been seeing this data play out firsthand with our own law firm clients for a while now.

Whenever we publish content on their websites, within a matter of days, we see a nice spike in organic traffic.

The trend is holding steady… and with the data, it points to one conclusion:

For law firms starting to scale their business online in 2024 and beyond, content is KING once again.

We’ve entered a new era of SEO.

And now, the stale tricks and tactics from a decade ago that “experts” teach, at best, have very little impact and, at worst, do more harm than good.

Google is rewarding websites that have a wide array of content under a particular topic.

The upside?

Winning this new SEO game is simple.

Law firms with a system in place to produce frequent, high-quality, targeted content for their market will thrive.

Sorry, having AI spit out content will not suffice. It probably will in the future, but for now, a human still needs to be involved in the creation and optimization of that content.

The good news is, all you have to do is build that system once, and build it right.

Then, feed it the right material…

And it will keep working for you to bring in potential leads for your law firm “on autopilot,” around the clock.

Not a bad deal, all things considered.

If you’d like help with creating that kind of content system for your own law firm…

Our team at ApricotLaw will do all the heavy lifting for you.

We’re a full-service digital marketing partner for law firms looking to scale (and provide new business for their attorneys).

We‘re here to:

• Transform your law firm’s current website into a fully operational, well-oiled content machine (written by our full-time in-house legal content writers) that brings in high-quality visitors and potential leads like clockwork
• Build a bespoke SEO-optimized website for you from scratch with world-class UI and UX design, plus implement (and maintain) the tech backend for you from top to bottom
• Unleash our proprietary “Layered Momentum Technology” method to dominate your local area’s search results and brand your firm as the #1 choice in the eyes of your target market

Not sure which growth strategy is right for your law firm yet?

You can take advantage of our expertise for free, with no strings attached.

We’ll analyze your site to see what’s holding back your growth and help you understand the various options available today.

In just 15 minutes, we’ll walk you through our findings and set you up with a Personalized Revenue Growth Plan tailored to your firm’s unique needs.

Book your FREE 15-minute consultation here.

The Trusted Law Firm will be back with more law firm SEO insights every Tuesday and Thursday.