How to boost your law firm’s SEO with simple YouTube videos

A common question that we get from lawyers in every practice area is:

“Should I be making videos to promote my law firm?”

The short answer is…

Yes, absolutely!

And not only that, you should be putting those videos on YouTube whenever possible.

The reason why is because YouTube is owned by Google.

Google is the only real game in town when it comes to search engine traffic. So in order to boost your firm’s SEO, you should use Google’s tools every chance you get.

Metaphorically speaking:

If you want to get invited to Google’s birthday party, then you’ve got to be playing with their toys, and playing their games.

The format of the videos you make doesn’t have to be anything extraordinary. A video shot on an iPhone is enough — the built-in cameras are excellent these days.

And the content can be simple, like answering Frequently Asked Questions you get from clients, or brief educational videos, or testimonials that your clients have sent you.

Embedding YouTube videos into your site (plus putting a link to your YouTube channel into your footer) can give you an SEO boost on Google as well.

So make sure to do that if you can, or have a developer do that on your behalf.

All of these steps are a great trust signal that tells Google’s algorithm, “Hey, we’re using your products — look kindly upon us!”

If you’re ready to scale your law firm’s online presence (and bring in new business for your attorneys)…

Our SEO experts at ApricotLaw can:

• Audit your current website (for free) and show you how to optimize it to attract the exact clients you’re looking for through organic Google searches
• Create custom content marketing for your website (written by our full-time legal content writers) to position your law firm as the local authority in your niche
• Implement our proprietary Layered Momentum Technology method to dominate your local area’s search results and brand your firm as the #1 choice in the eyes of your target market

For more details, just book a free 15-minute consultation with us here.

The Trusted Law Firm will be back every Tuesday and Thursday with more digital marketing tips and strategies.

See you then!