How to instantly 2X the impact of your law firm’s Google reviews

If you’ve been reading The Trusted Law Firm for a while, then you know Google Reviews are essential for your SEO.

But there’s one crucial tip I haven’t mentioned that will boost your rankings even higher.

If you’ve missed previous issues, here are the basics:

1. Always get real reviews from clients. People can tell if they’re farmed out.
2. Collect as many positive reviews as humanly possible — from anyone who calls or visits your firm, or other businesses you work with.
3. Make sure reviewers mention keywords that you’re trying to rank for.

Now, here’s the crucial tip…

4. Respond to every single review.

I cannot overstate this:

Reviews don’t matter unless you reply.

It’s as important as actually getting the review itself!

And when you do, always follow these two steps:

• Write something genuine and specific to each person. Avoid reusing responses!

This sends a signal to the algorithm that it’s real.

• Sprinkle in keywords into your response that you want to rank for

Phrases like “it was a pleasure to help you navigate your car accident case”, or “DUI case,” or whatever the case type might be.

The way I explain it to my clients is:

“One review is basically half a review, unless you reply.”

And that’s how I recommend you think about it.

That’s our small but mighty law firm SEO tip for today!

We’ll be back with more next week.

— Kellen Bachman
Head of Client Strategy at ApricotLaw

P.S.

Book a strategy call with me here and receive a FREE gift after the call — a limited opportunity to see how our proprietary AI-assisted content system and expert team can transform your trust online.

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With quick turnaround, clear implementation instructions (or done-for-you publishing for a nominal fee), and a proven system that blends cutting-edge AI with expert optimization, this offer is designed to deliver results (and to test drive ApricotLaw).

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*To qualify, you must own, manage, be a partner of or make marketing decisions for a law firm that generates new business from the internet. Free gift will be awarded after initial consultation. Serious inquiries only.