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Oct 15, 2024

How to upgrade your law firm’s website without wasting time or money

No need for an expensive redesign — do this instead

An attorney recently came to us with a big dilemma.

She said that she loves the way her law firm’s website looks right now. The layout and UI are great.

But the site’s underlying code is old.

Performance is poor, and some pages don’t display properly, or are completely broken.

(Not to mention the potential security vulnerabilities that come with old code — not good!)

Many law firms are facing this problem right now, because it’s not only really expensive to do a total website redesign… it’s also very time-consuming!

You have to:

  • Go get new pictures taken
  • Provide feedback on countless different design iterations
  • Take time away from the tasks that pay the bills, like working on client cases and bringing in new clients

On top of that…

It’s also not a great option to totally outsource the process and be 100% hands-off, because your website should reflect you and your firm.

Which means no matter what you do, a total redesign will take time away from the rest of your business.

So, this attorney asked us:

“What can I do?”

The good news is, we have a way to take care of all these problems in one fell swoop.

At ApricotLaw, our solution is simply to do an “in-place upgrade”.

In layman’s terms, that means we:

  • Rewrite the current backend code (to bring it up to modern web standards)
  • Redo the “bones” of your website (the navigation, page structure, etc.)
  • And then apply the old look and layout from your previous site onto the new one

It’s that simple.

This is a very easy and cost-effective way to make your site perform faster and run more smoothly, while also reducing glitches and increasing security.

Plus, you get to keep the same look and feel, without having to go through (and pay top dollar for) a time-consuming redesign.

If you’re interested in learning more about this “in-place upgrade” for your own website…

We’ll explore your law firm’s goals together and help you uncover the obstacles that are holding back your growth online.

And, we’ll perform a FREE audit on your current website (plus create a Personalized Revenue Growth Plan for you — also free), to give you a clear roadmap of how to start bringing in new leads and clients through organic traffic.

Our team is here to help you:

  • Painlessly upgrade your current website so it performs faster, is more secure, and converts more leads to clients (while keeping your current layout and UI intact)
  • Build a conversion-optimized website for you from scratch with world-class UI and UX design (plus set up and maintain the tech backend for you from start to finish)
  • Fill your website with high-quality, topically relevant content (written by our full-time legal content writers) to position your law firm as the local authority in your practice area

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