Law firm street cred 101

The other day I was helping a lawyer to build his Google Business Profile.

He’d been working hard to get positive reviews for his firm, but was starting to get discouraged.

He asked me:

“Do reviews even matter anymore? The more I look around on other profiles, the more fake reviews I see.”

I totally understand where he’s coming from.

But the answer is still yes!

Street cred is everything.

Reviews are vital, because word of mouth is the only reliable method people can use to gauge if you’re a legit business or not.

That means your Google Business Profile will be the first place people look to cut through the noise.

So if you see fake reviews left and right on other firms’ profiles… just ignore it!

Your potential clients aren’t dumb.

They can usually tell the difference between what’s real and fake.

Just keep hammering away and get as many honest reviews as possible.

Anyone who calls or shows up at your firm… any other businesses you work with… people you work with… ask all of them for a review!

This is the only way to get through to the clients you’re looking for.

It’s the number one ranking factor in Google Maps — one of the best sources of leads in the short term.

And speaking of generating leads…

We’ve got a little something to help with that, for a short time only:

—

FREE GIFT with Consultation – a $500 VALUE

*Those who qualify will receive:

• A Custom Content Roadmap showing the pages needed on your website to rank for your most valuable keywords
• 10 pages of unique content optimized for keywords of your choice
• Schema (Google language code) for each of the 10 pages to spoon feed Google what it wants
• Search Optimized Image(s) for each of the 10 pages
• Comprehensive Website Audit showing errors and issues holding you back
• Instructions on how to publish these pages on a WordPress website for maximum impact (or done for you for a small fee)
• Quick turnaround time

*To qualify for this limited capacity free offer, you must own, manage, be a partner of or make marketing decisions for a law firm that generates new business from the internet. Free gift will be awarded after your initial consultation. Serious inquiries only. 

To claim your free gift, book a call with me here.

Here’s to your firm’s success — catch you in the next email!

— Kellen Bachman
Head of Client Strategy at ApricotLaw

PS. Click here for a FREE copy of our latest book, SEO For Law Firms (normally $9.95).