“Law Is Different” Won’t Cut It Anymore

“Legal services are different.”

Yes… but modern clients don’t see it that way.

They’re not comparing your firm to other firms.

They’re comparing you to their last great customer experience.

📦 Amazon: Instant updates.
🚗 Uber: Real-time tracking.
🎧 Spotify: Everything personalized, right now.

So when a client fills out your contact form and hears nothing for two days?

You’re not just behind the legal curve—you’re behind everything.

The ACE (Attorney-Client Engagement) Period™ is where this disconnect hits hardest.

It’s where clients expect speed, clarity, and convenience—no matter the industry.

Saying “law is complex” won’t change their expectations.

It just gives someone else the chance to meet them first.

Apricot’s ACE Platform™ (and AnswerSites™ next) weren’t built to make law feel more like tech.

They were built to make law more accessible, easier.

Because if you don’t modernize the experience, Amazon Law will modernize it for you.

All the best,
~ Kellen

Kellen Bachman, Partner
ApricotLaw – The ACE Agency

PS: What’s one expectation clients have today that law firms still resist—and why do you think that is?

Hit reply and let us know. I personally read every response.