“My law firm has great Google reviews… but nobody’s calling!”

An attorney recently came to us with an excellent question.

He had gathered 18 five-star reviews on his Google Business Profile, and was wondering why he still wasn’t getting many inbound calls from prospective clients.

For this one, we had to realign his expectations a little bit.

We told him that if you want to attract qualified leads from local searches, you’ve got to optimize your Google Business Profile for the Google Map Pack first.

(Google Map Pack are the three results that appear at the top of the page when you search for local businesses. The Map Pack accounts for over 50% of all traffic on a given search query — no small potatoes!)

Once your GBP is optimized, ranking in the Map Pack is not determined only by the total number of reviews you have, even if they’re high-quality.

Quality and the recency of your reviews are also important.

Consistency is the name of the game.

You want to get three, four, ten, even fifteen reviews every single month.

Whatever you commit to, make it consistent.

That is how you get your Google Business Profile to rank better, and get more calls from it.

Sounds like a lot of work?

Sure.

But here’s the good news:

Because the algorithm works this way, it’s always possible to beat firms that have more reviews than you.

The firm with the highest frequency of positive reviews will get Google Maps traffic.

So you don’t have to focus on beating the other guy’s lifetime number — you just have to be consistent.

If you’d like to have your Google Business Profile rank higher on both local searches and the Google Map Pack, without lifting a finger…

Our SEO experts at ApricotLaw can do all the hard work for you.

Not only will we fill out your Google Business Profile completely for you (with unique descriptions tailored to your law firm)…

With our Local SEO “Map Attack” Strategy, we:

• Optimize your Google Business Profile with hyper-local keywords and high-quality photos — PLUS regularly update your services, posts, and Q&A section to boost engagement and relevance
• Distribute locally-focused press releases that target news outlets and online platforms to amplify your digital presence
• Drive organic traffic to your site by filling it with in-depth, locally-relevant authority content (written by our full-time legal content writers) that addresses your practice areas and your ideal clients’ specific issues

We’ll build you a lead-generation engine that attracts the exact clients you’re looking for.

All we need from you is to gather frequent, high-quality reviews for your firm.

Think of it as the gasoline that makes the engine go — once we build it for you, all you have to do from there is to dump more gas (reviews) inside.

Your phones will be ringing off the hook in no time.

For more details, just book a 15-minute call with us here.

We’ll see you in the next issue of The Trusted Law Firm Newsletter with more law firm SEO tactics and insights!