Why good UX is critical for your law firm’s SEO
Plus, we shine a light on Google’s new engagement metrics When it comes to law firm websites (or any website, really), it’s not uncommon to see user experience treated as an afterthought. And it’s no...
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Why not “The ApricotLaw Newsletter?”
A curious reader writes in... A curious reader asks: Why did we name this newsletter “The Trusted Law Firm,” instead of something like “The ApricotLaw Newsletter”? It’s a great question. We chose that name because:...
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The case against renaming your law firm’s website
Changing your domain name? Read this first. Let’s talk about a sneaky SEO pitfall most law firms don’t know about. (This one’s uncommon, but it does happen...) Imagine this hypothetical scenario: A partner in your...
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How to upgrade your law firm’s website without wasting time or money
No need for an expensive redesign — do this instead An attorney recently came to us with a big dilemma. She said that she loves the way her law firm’s website looks right now. The...
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Google just threw out the old SEO playbook
How to help your law firm thrive under Google’s new algorithm The SEO landscape has gone through a seismic shift in the last 12 months. And it has huge implications not just for law firms…...
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A crash course on technical SEO for law firms
A 5-minute explanation of why it matters and how it works A lawyer asked us a great question the other day: “What is technical SEO?” He’d heard the term before, but couldn’t make heads or...
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