The case against renaming your law firm’s website

Let’s talk about a sneaky SEO pitfall most law firms don’t know about.

(This one’s uncommon, but it does happen…)

Imagine this hypothetical scenario:

A partner in your firm leaves or retires, or a new partner joins. Or worse, perhaps there’s a nasty breakup.

Now you’ve got to change the name of your firm, and update your website’s domain name and URL to reflect that.

Should be pretty straightforward, right?

Wrong!

Because your SEO rankings are tied to your domain.

Changing your domain inherently means giving up the “authority” the current one has built up with Google so far.

Worst-case, this essentially resets your site’s SEO history with Google and puts you back at square one.

And even in the best-case scenario, you’ll likely still see a very big drop in traffic that can take months to recover from.

Which begs the question:

How can law firms move their website to a new domain without impacting all of the rankings they’ve worked so hard over the years to get?

This one’s been a tough nut to crack for a long time, because there are so many unknowns involved.

Despite that, our team at ApricotLaw has spent a great amount of time and money to research and develop a solution.

And we’re pleased to announce:

We’ve developed a unique way to do domain migrations without impacting SEO rankings… and it’s worked several times now, flawlessly!

This is a complex system, so we won’t get into the weeds about it in today’s newsletter.

But the important thing is this:

It used to be extremely hard to move to a new domain without negatively impacting your SEO rankings.

Now, with this new system, we can do it seamlessly for you.

It isn’t an instant process (it takes a couple of months), but it is a significantly better alternative than starting from scratch with a new domain.

If you’d like to learn more, we’ll be happy to give you the details.

Just book a brief call with us here.

We’re a full-service digital marketing partner for law firms looking to scale (and provide new business for their attorneys).

Not in the market for a domain migration?

No problem — we’ve got all your other bases covered, too.

Our team can:

• Audit your existing website for FREE, and show you how to optimize and restructure it to attract the exact clients you’re looking for through organic Google searches
• Build an SEO-optimized website for you from scratch with world-class UI and UX design, plus implement the tech backend for you from top to bottom (once it’s done, you own everything — yours to do with as you please!)
• Implement our proprietary “Layered Momentum Technology” method to dominate your local area’s search results and brand your firm as the #1 choice in the eyes of your target market

To set up a free consultation, click here.

In the meantime… keep on tuning in to the Trusted Law Firm newsletter every Tuesday and Thursday!