The END of LAW

The legal profession is at a crossroads.

Clients are demanding change.

If lawyers don’t evolve, Big Tech and Private Equity will do it for them.

A 2021 study found that 66% of Americans faced a legal issue over a four year period, yet more than half (51%) of those issues went unresolved.

No doubt, there were multiple reasons for this but the root problem is law firms are not meeting the demands of today’s consumer – there is a sizable Client Demand Gap in the industry.

The Client Demand Gap (CDG) is the disconnect between how businesses in a particular industry offer their services and how clients expect to find, buy, and engage with them – what they want, when they want it, where they want it, and how they want it.

Modern consumers expect on-demand access, instant service, and transparency. Think Netflix vs. Blockbuster.

Like law, other industries ignored the Client Demand Gap, too.

Real estate professionals once controlled the home sales market, protected by exclusive access to the Multiple Listing Service, or MLS – just like lawyers with Rule 5.4 (preventing non-lawyers from owning law firms or sharing legal fees).

Then Zillow gave clients what they wanted: instant access, transparency, and ease of use. Now, real estate professionals follow Zillow’s rules and play a game Zillow created.

The legal industry is next.

Firms that refuse to close the Client Demand Gap will lose clients the moment a better option is available. Not because they’re bad lawyers – but because people will always choose speed, ease, and accessibility.

Who Will Close the Client Demand Gap and Shape the Future of Law?

When the Client Demand Gap gets wide enough, disruption is imminent.

The CDG is wider in law than in any other industry.

The only question is: who will close the CDG and design the future – lawyers or corporations?

Some firms will resist. Most will try to hold on to the old model for as long as possible.

Many will even fight change. Like:

• Hotels did with AirBNB
• Taxis did with Uber
• Real Estate Professionals did with Zillow

But the opportunity isn’t for those resisting change. It’s for the few lawyers willing to lead.

A small window remains – protected by law, for now.

The lawyers who start closing the Client Demand Gap will design the future of law.

The ones who wait will be practicing in a profession built by someone else.

Law Won’t Be Protected Forever

Some believe Rule 5.4 will never change in their state.

But look at what’s already happening. States like Arizona, Utah, and Colorado are experimenting with alternatives.

Remember when marijuana laws seemed untouchable – until public demand forced change.

The same shift is happening in law.

If Lawyers Do Nothing, Profits Will Replace Ethics

Big Tech and Private Equity will not wait.

They don’t care about clients, justice, or ethics. They care about profit and efficiency.

When corporations take over an industry, the mission shifts from serving people to maximizing profit.

Look at what happened in other industries:

• Healthcare → Private equity took over hospitals. Patient care became secondary to financials.
• Banking → Deregulation led to reckless speculation, triggering the 2008 financial crisis.
• Big Pharma → Big Pharma drove up drug prices and fueled the opioid crisis.

Law is one profession they haven’t cracked – but they’re working on it.

Lawyers Can Shape the Future – Or Accept the One Built for Them

This isn’t about protecting Rule 5.4 – it’s about determining the future of law.

Right now, lawyers have a unique advantage. The law still protects their ability (and only their ability) to design the future of their profession.

But that window is closing.

The firms that act now to close the Client Demand Gap will create a modern, client-first legal profession while maintaining the highest ethical standards.

The ones that wait? They’ll be practicing in a profession shaped by someone else.

Join us on 📅 Wednesday 3/26 @ 2pm eastern for an Emergency #SaveLaw Webinar

This isn’t for lawyers who will fight for everything to remain the same.

It’s for the few lawyers ready to build what’s next.

Join us to discuss what’s coming – and how lawyers can take the lead.

Register below for the Emergency #SaveLaw Webinar and start closing the Client Demand Gap in Law