This law firm just ranked #1 for the hardest keyword on the planet

But, when they expanded their practice to the Bronx with a fifth office…

It felt like their Google search results were working AGAINST them.

Incoming calls at that location stagnated.

And when potential clients DID call, it often wasn’t with the types of cases their firm preferred to work on.

But after just one month of working with our SEO specialists at ApricotLaw…

They QUADRUPLED their number of inbound calls, with the exact types of cases they were looking for!

And now, fast forward to the present day…

We’ve pushed Greenstein & Milbauer into the top three search results in the Google Map Pack across all of NYC for “NYC Personal Injury Lawyer” — which is one of the most difficult keywords to rank for on the planet!

The Map Pack drives almost 50% of all clicks for local businesses on Google, so this was a HUGE win.

Here‘s how we helped them do it:

1. Siloing their website content

“Siloing” simply means grouping and linking content together based on keyword themes.

We interlinked their website’s pages “up and down” the silos (within narrow topics), and then “across” silos (to broadly connect topics).

This helps Google easily understand your website’s structure, and what type of law you specialize in.

2. Embedding Google Maps links into the website

We did this on multiple pages, with links to all five office locations.

In combination with siloing, this is a massive factor that pushes your Google Business Profile higher up the Maps rankings.

3. Linking from the site back to their Google Business Profile with targeted keywords

The final, critical step.

We took keywords from each page (like “NYC Brain Injury Lawyer” or “Whiplash Lawyer in NYC”) and used them in the hypertext of links that point to their Google Business Profile.

This sends good signals to Google which keywords it should directly associate with your law firm.

We also did this with the Google Map embed links — e.g., “[find a KEYWORD] or [find an NYC personal injury lawyer] at the office below.”

If you’re pushing your law firm into a new and competitive market, like Greenstein & Milbauer…

Building your website correctly and optimizing your Google Business Profile are, pound for pound, the best way to punch above your weight.

Don’t know where to start?

We’ll guide you by the hand through every step of the process in just 15 minutes.

We’re a full-service digital marketing partner for law firms looking to scale (and provide new business for their attorneys).

We can:

• Audit your existing website, and show you how to optimize and restructure it to attract the exact clients you’re looking for through organic Google searches
• Build a bespoke SEO-optimized website for you from scratch with world-class UI and UX design (plus set up the tech backend for you from top to bottom)
• Set up your Google Business Profile (plus all the parts most law firms overlook), with tailor-made descriptions for your law firm by our in-house writing staff

And if you’re not sure what’s holding your site back, we’ll help you uncover that too — no strings attached!

Book a free website audit with our team at ApricotLaw here.

We’ll be back with more law firm success stories, tips, and insights every Tuesday and Thursday.