Why faster website load times = more leads and cases

Another excellent question from a lawyer came in this week.

His firm’s website has been experiencing some performance issues lately.

Hesitant to shell out money for a web developer, he asks:

“Does my site’s speed really matter that much?”

The answer is…

One hundred percent, yes!

In fact, it’s absolutely vital.

Your site’s speed is a top ranking factor on Google.

The algorithm wants to send users to sites where they’ll find a good user experience (UX).

And fast load times are a crucial part of that — if users have to sit there and wait, staring at a spinning wheel, your rankings are going to take a hit.

If you suspect that your firm’s site is loading slower than it should, here’s the good news:

Running a speed test is free, and easy to do.

There are lots of tools you can use, like:

• Google PageSpeed (https://pagespeed.web.dev/)
• GTmetrix: https://gtmetrix.com/
• Pingdom: https://tools.pingdom.com/

Pop your site’s URL into any of these, and they’ll give you a performance score (measuring speed down to the millisecond), plus a breakdown of the issues that are slowing it down, with suggestions on how to solve them.

If your site is running slowly, you’ll likely need someone with web development experience to implement the fixes.

But, these tools are a great start to point you (and your developer) in the right direction.

If you’re looking for a developer you can trust to maximize your website’s performance…

Website design and development is one of our specialties here at ApricotLaw.

Since we’re a full-service digital marketing agency, we focus on more than just making the site pretty.

(Though our clients’ sites do look fantastic 😉)

Your site is one of the most important pieces of your marketing funnel.

Which is why every part of our design process is geared towards converting more of the exact leads and cases you’re looking for.

We can help you optimize your existing website, so that it loads faster and reduces friction for visitors.

Or, we can build you a brand new site, custom-tailored to your firm (no third-party templates here), with cutting-edge UI and UX for desktop and mobile, coded with SEO best practices in mind from the ground up.

Either way…

When we’re done, you own the site, its contents, and its code — 100% yours to do with as you please!

If that piques your interest:

Book a free 15-minute consultation call with me here.

Any questions you have, I’m an open book.

I’ll see you Tuesday in the next issue of The Trusted Law Firm!

— Kellen Bachman
Head of Client Strategy at ApricotLaw