Why good UX is critical for your law firm’s SEO

When it comes to law firm websites (or any website, really), it’s not uncommon to see user experience treated as an afterthought.

And it’s no surprise why:

UX can be hard to quantify, and it’s often seen as subjective.

In some corners of the internet, people might even tell you that good UX is just a nice bonus — that it’s totally unrelated to your SEO.

But this is a big mistake!

The truth is, good UX has everything to do with your SEO.

If your users have a bad experience trying to navigate through your site, they’re going to get frustrated and leave.

An unhappy visitor is unlikely to call you or fill out a form… and even less likely to turn into a lead, case, or client.

That, just on its face, is why UX is so important.

But there are also some new developments happening behind the scenes at Google.

As of 2023, Google implemented a new set of analytics tools that measure what they call:

Engagement metrics.

These are actions that show high user engagement — clicking buttons, scrolling, visiting multiple pages, and spending lots of time on each page reading content.

These engagement metrics are becoming a more important ranking factor in Google results.

This is a big paradigm shift — one that favors genuine human engagement in search rankings.

Which is why, if you’re looking to scale your law firm online in 2025 and beyond…

It’s more important now than ever to have a high-quality UI and UX for your law firm’s website!

Don’t know where to start?

You can take advantage of our team’s expertise without spending a dime.

We’ll perform a FREE audit on your current website, PLUS create a Personalized Revenue Growth Plan for you (also free) to give you a clear roadmap of how to get started.

And if you’d like to take a step further…

Our team can come on board and do the heavy lifting for you, to:

• Rebuild and optimize your site’s current UI and UX (based on cutting-edge UX research and design), so that it loads faster, looks better, and attracts more of the leads you’re looking for through organic Google searches
• Build a custom SEO-optimized website for you from scratch with world-class UI and UX (once it’s done, you own everything — yours to do with as you please!)
• Implement our proprietary “Layered Momentum Technology” method to dominate your local area’s search results and brand your firm as the #1 choice in the eyes of your target market

When you work with us, it’s a flexible month-to-month partnership, with no long-term contracts. You bring us in for as long as you need, and then that’s it.

Plus, you’ll get direct access to a partner at every stage of the process — not just any account rep!

For more details, just book a 15-minute call with us here.

The Trusted Law Firm will be back with more growth strategy goodness every Tuesday and Thursday.