Why not “The ApricotLaw Newsletter?”

A curious reader asks:

Why did we name this newsletter “The Trusted Law Firm,” instead of something like “The ApricotLaw Newsletter”?

It’s a great question.

We chose that name because:

The goal of this newsletter is to help you to become “The Trusted Law Firm” in the eyes of your target market.

That means building trust with two main entities:

1. The people who refer you business and
2. The visitors on your site.

This is also one of the reasons we focus so heavily on implementing SEO strategies for our clients:

Google is the largest referrer of business in the world.

And just like when you ask a fellow attorney for a referral, you need to build trust with Google before it will send you the traffic you’re looking for.

One of the ways it judges your site is through an algorithm called EEAT.

(The T in that acronym stands for Trustworthiness!)

Google wants to send users to sites that they have a good experience with — it wants to see that visitors got what they came for, and want to keep coming back.

And on the flip side of the coin…

You also have to build trust with the visitors that come to your site.

They need to feel like you’re going to take good care of them, and that your law firm is the best one to handle their particular case.

For both humans and the algorithm, you’ve got to demonstrate that:

• Your firm is trustworthy and dependable
• You’re an expert in your practice area with valuable knowledge to share
• And that you consistently deliver stellar results for your clients

This holistic relationship is what The Trusted Law Firm is all about.

Because building a rock-solid circle of trust around your brand — both with Google and with visitors — is the best way to bring in more leads, more cases, and more ROI for your marketing dollar.

When you become The Trusted Law Firm, more people find your website and more of those people decide to request an initial consultation with your firm.

At ApricotLaw, we specialize in helping law firms build that circle of trust.

(We’ve been doing this successfully for over a decade!)

If your law firm is looking to scale and bring in new business for your attorneys, our team is here to help you:

• Audit your current website (for free) and show you how to optimize it to attract the exact clients you’re looking for through organic Google searches
• Fill your website with high-quality custom content (written by our full-time legal content writers) to position your law firm as the trusted authority in your practice area
• Implement our proprietary “Layered Momentum Technology” method to dominate your local area’s search results and brand your firm as the #1 choice in the eyes of your target market

To get in touch, just book a 15-minute call with us here.

We’ll explore your law firm’s goals together, and uncover the obstacles holding you back from becoming the Trusted Law Firm in your market.

No pressure, no strings attached.

And as always…

We’ll be back every Tuesday and Thursday with more law firm growth tactics and insights.