Your Biggest Competitor Isn’t Across Town

“Our competition is other firms.”

It used to be.

Now? You’re competing with apps, bots, and platforms.

🔍 Clients are Googling answers before calling a lawyer.
📲 They’re chatting with AI assistants that respond instantly.
🧠 They’re using tools that feel smart enough—because they’re fast, clear, and always available.

And here’s the thing—clients aren’t comparing you to the firm next door.

They’re comparing you to the experience they just had on TurboTax.

The question isn’t “Who’s the best lawyer?”

It’s “Who made it easiest to get help right now?”

That’s the new game.

And traditional firms playing by old rules are already falling behind.

The ACE Platform™ doesn’t just help firms catch up.

They let you leapfrog ahead—by matching client expectations, not outdated benchmarks.

Convenience is the new competition.

And it’s winning.

All the best,
~ Kellen

Kellen Bachman, Partner
ApricotLaw – The ACE Agency

PS: Want to find out who your firm is really losing business to?
Reply with “COMPETITION” and we’ll help you find out.