Your H1 tags could be killing your rankings (here’s the fix)

A big part of my day job at ApricotLaw is auditing law firm websites.

You’d be amazed how many firms miss out on traffic because of one simple oversight:

Not optimizing their H1 tags.

This is one of the first places Google’s algorithm looks to see what your website is about. So this is super important real estate!

Let me give you an example:

I was recently looking at the website of a personal injury law firm in Huntsville, Alabama.

One of their practice area pages is for car accident injuries. So the H1 at the top of the page is literally labeled “Car Accident Injuries”.

Sounds self-explanatory, right?

Nope!

“Car Accident Injuries” is far too vague. That could apply to a medical website, a safety blog, or an insurance company.

We want people who are looking for lawyers to find your site. So a much better term would be “Car Accident Lawyer.”

I also recommend adding your firm’s location to your H1.

Using the personal injury firm again as an example, the best H1 for them would be:

“Huntsville Car Accident Lawyer.”

Basically, the goal is to tell Google’s algorithm exactly what your page is about, so it knows what you want to rank for.

We always want to match our H1s to the most prominent search terms with the most volume for your location and practice area.

This is the “top of the silo.” And all the other terms on your page will rank beneath that like a trickle-down effect.

It’s a simple tweak… but it’ll take you a long way!

If you’re ready to upgrade your law firm’s site and test-drive working with ApricotLaw…

Book a call with me here and you’ll receive a FREE gift after the call.

*Qualifying law firms will receive:

• A custom content roadmap outlining the key pages your website needs to rank for valuable keywords
• A professionally written, search-optimized content page with schema and a search-optimized image, and
• A comprehensive website audit identifying critical errors and key growth opportunities.

You’ll get a quick turnaround, clear implementation instructions (or done-for-you publishing for a nominal fee), and a proven system that blends cutting-edge AI with expert optimization.

Due to capacity limits, there are only 5 of these Get in the Game Bundles available each month.

So if you’re interested, schedule your consultation today before these spots fill up.

*To qualify, you must own, manage, be a partner of or make marketing decisions for a law firm that generates new business from the internet. Free gift will be awarded after initial consultation. Serious inquiries only.