Attract: Leveraging Foundational Content and Keyword Research
The first step in your funnel design is attracting potential clients by providing value through foundational content. This stage focuses on using keyword research to create content that resonates with your target audience and addresses their initial questions or concerns.
Key Actions:
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Create Free, High-Value Content:
Develop foundational guides, checklists, and blog posts that address common legal questions or pain points for your potential clients. Content should be optimized based on comprehensive keyword research to ensure it reaches the right audience.
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Utilize SEO Best Practices:
Incorporate relevant keywords naturally within your content, meta descriptions, and headings to improve search engine visibility. Use tools like Google Keyword Planner, Ahrefs, or SEMrush to identify keywords that your potential clients are actively searching for.
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Promote Through Multiple Channels:
Share your foundational content across your website, social media, and email newsletters. The goal is to build a strong online presence that draws potential clients to your site and introduces them to your expertise.
Table of Contents
Attract: Leveraging Foundational Content and Keyword Research The first step in your funnel design is attracting potential clients by providing value through foundational content. This stage focuses on using keyword research to create content that resonates with your target audience and addresses their initial questions or concerns. Key Actions: Create Free, High-Value Content: Develop […]
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