A landing page is the page that a user arrives on when they click a link from a search engine results page, or SERP. In many cases, especially on small websites, that page is the site’s homepage.
However, the homepage is not always the best page to answer a user’s query. That’s why it’s incredibly important for your law firm’s website to have several landing pages.
For example, if you search Google for Apricot Law, the first result is our homepage.
If you search Google for what we said about Mobilegeddon, you’ll get our landing page about attorneys needing their sites to be mobile-friendly.
Why Does Google Offer Different Landing Pages?
Google is in the business of making searchers happy, so they want every page they deliver to be valuable.
Because your law firm’s homepage doesn’t have all the answers, it’s best to create a significant amount of top-level content. You should create a landing page for each practice area and for a number of other topics, including common search queries from people who are looking for services like yours.
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