[VIDEO] Is Your Law Firm Transactional or Transformational?

One of the greats, Dan Sullivan of Strategic Coach describes the huge difference between being transactional and being transformational in your business (or law firm).

Watch the short video and let’s discuss below.

This is something that’s constantly on my mind as we grow ApricotLaw. We are a trusted advisor, not a catalog of SEO services.

How about you?

Are you selling one-and-done, a la carte services?

Or are you a highly paid, indispensable advisor?

Obviously, the latter is the position of power that easily gets paid more. I think clients are more willing to pay higher prices to such a person as well.

What do you think?

Am I crazy?

Should we be competing on price as if we’re selling canned foods?

I’d love to hear your thoughts.