In this case, the anchor text is “lawyer SEO.” The link leads to a page about SEO for lawyers, which is also relevant because you have a pretty good idea about the page you’ll be visiting if you click the link.
Your anchor text should always be relevant to the page it’s on and to the page it’s linking to – otherwise you risk being penalized by Google and other search engines.
request a freewebsite analysis
Enter your information for a free video website analysis. We’ll uncover what’s holding your site back and let you know how you can rise to the top.