Design and Conversion

How the Best Law Firm Companies Win Online

Posted on November 15, 2019December 21, 2023 by apricotlaw

You’ve noticed them at the top of Google’s search engine results pages. You see their ads online. Their businesses appear in the maps on Google. Each time you are reminded of their success, you wonder what they’re doing right. Your competitors know something you don’t. They know how to win online.

You can learn the keys to their success, and it is possible to beat them. But you need the tools, and perhaps a little help, if you want to reach the level of success your competition has achieved. Online marketing can be a challenge to do well. Here are a few tips to help you compete online.

Win Online by Following These Tips

Winning online is not as great of a mystery as you might think. It can be tough to figure out what is important and what’s not, so we’ve broken down law firm internet marketing into a few basic categories to focus your efforts on. Here they are.

Website Design

Without a doubt, website design plays a crucial role in online success. It’s pretty tough to compete online if you don’t have a beautiful, functional, and highly converting website. Website design has many parts, such as branding, content, interactive features, and more.

You will want to get your website’s design right if you hope to achieve online success.

SEO (Search Engine Optimization)

Having a killer website will do nothing for your business if the website is not optimized for search engines. Google and other search engines scan your website’s content to try to figure out what your website is all about. If you haven’t optimized your content, the search engines will have a tough time figuring out what your website is for.

Make sure your law firm’s website and landing pages are all optimized so you can be found by Google and other search engines.

PPC (Pay-Per-Click) Advertising

Advertising is important for every business. You simply can’t grow without advertising. Every company is different, and different advertising methods will work better for different types of companies. Because lawyers don’t sell a product, you can’t use YouTube or social media influencers to sell your services like other businesses sell their products.

You will likely have to advertise your law firm online. PPC ads are a smart way to advertise so you can reach the right audience. There are some tricks to doing PPC right, though. It’s a good idea to work with a company that has a PPC specialist on their team.

Get in Touch with a Law Firm Internet Marketing Team

You want your law firm to win online, but internet marketing is too much hassle for you to deal with. Don’t be discouraged. You can hire a marketing team at ApricotLaw for help with achieving the online success you’ve always wanted.

Your law firm marketing team has web designers, developers, content writers, PPC specialists, social media experts, and other professional team members who are ready to get your law firm to the top. Call 877-203-0751 or complete the form below to get a free website analysis and learn more about how to win online.

Legal SEO Costs: What Are You Really Paying For?

Posted on November 15, 2019December 21, 2023 by apricotlaw

Law firms spend a lot of money to run their businesses. The trick is to minimize your costs as much as possible. To do that, you need to know which services you really need to run your business. If you are paying for an search engine optimization (SEO) company to help you market your law firm business, you may be unsure about where your money is going.

Your law firm SEO company handles a lot of marketing and other tasks for you. For instance, they may run your website, handle your social media accounts, handle PPC, write your website’s content, and handle your SEO efforts.

That’s a lot of tasks your company handles for you. It takes a lot of professionals to take care of all of your internet marketing for you. Your SEO company has law firm website designer, developers, professional writers, social media managers, and more—all working for you.

Where Does Your Internet Marketing Budget Go?

It’s wise to keep track of your money. You won’t have a strong, growing business if you don’t keep a careful budget. Here’s where your money is going when you pay an SEO company to handle your internet marketing.

Pay-Per-Click (PPC) Advertising

You will likely be getting some online advertising in your internet marketing plan. Part of your budget will go to the ads themselves. SEO companies often have a PPC manager who handles your PPC budget and advertising goals. You won’t have to worry about online advertising because your internet marketing company is handling that on your behalf.

Professional Writers

You aren’t writing your website content, social media content, newsletters, and outreach articles. The professional writers at your internet marketing company are writing those things for you. These writers have degrees in writing, and they know what they’re doing. You don’t have to write content because someone else is doing it for you.

Website Design and Development

Designing and running a website is not easy. That’s why you pay an internet marketing company to do these challenging tasks for you. The designers create a beautiful, custom website for you that helps you grow your business. They will make your firm look professional and help convert website visitors into leads.

The developers will make everything function and will fix issues when they crop up. Keeping a website up and running is something you probably don’t have time to do.

SEO (Search Engine Optimization)

Getting your law firm to rank is one of the most challenging tasks of all. Your internet marketing company has a team of people dedicated to seeing your law firm reach the top of the search engine results pages. These team members obtain backlinks for you and constantly work on new strategies to keep your firm at the top.

Reach Out to a Law Firm Internet Marketing Company

Contact ApricotLaw through the form down below or call 877-203-0751. You can receive a free website analysis and learn how our company can help you grow yours.

The Team Investigates an Impressions Spike

Posted on January 21, 2017December 22, 2023 by apricotlaw

When people think of SEO, they tend to think primarily of on-page elements—keyword density, alt-tags on images, H-tags, and so on.

Google’s algorithm is quite a bit more nuanced than that, however. [Tweet:] Getting a page to rank well and to get a high number of impressions means going beyond the obvious on-page elements.

In this video, the team discusses a previously under-performing page that has recently seen a huge increase in its number of impressions.

Over the course of the discussion, we identified three often-overlooked factors that were changed just prior to the page taking off: Schema markup, meta titles and meta descriptions, and the anchor text used to link to the page from other law firm websites.

Is Your Law Firm Ready for Google’s New Mobile Index?

Posted on January 14, 2017December 22, 2023 by apricotlaw

A separate mobile index. That’s what Google has been saying it plans on rolling out (or more than likely, already has).

I didn’t really understand what that meant when I first heard it. With regard to links and content, the mobile version of our site is the same as the desktop.

Especially since our site is responsive and not a separate site shown only to people on a mobile device.

Both have the same URLs, the same content, the same internal page structure, the same internal links, and (usually) the same navigation.

So what difference does it make if Google has one index for mobile webpages and another for desktop pages?

Especially if the only difference between the pages in each index is the way they appear to visitors based on the device that they’re using to view it.

And that right there is the difference that matters: user activity.

We’ve known that user activity and people finding what they’re looking for on your site has been a ranking factor increasing in weight over the past few years.

Google measures this according to metrics such as time on site, bounce rate, and pages visited, just to name a few.

Up until now, Google ranked your site based on how people used your law firm website on a desktop computer.

That is what will be changing this year.

Google is flipping the type of device-use measured so that your site will now rank according to how people use it on a mobile device—not a desktop.

That’s HUGE!

How many law firm websites do you know of that were built with the mobile user as the primary focus?

Right . . . not many at all.

Every other huge company (think of Facebook and their most recent acquisitions) is putting mobile first. It’s about time that Google did, too.

How are you serving mobile users?

What’s on your mind? Tell us below.