A backlink is a link to your website from an external site. Backlinks are useful because they give your website domain authority in the eyes of Google and other search engines. However, not all backlinks are created equal. Your domain authority can go down if you get backlinks from external sites that have bad authority.
If you want your backlinks to increase your law firm’s domain authority, and as a result, increase your search rankings in Google, you must get good backlinks from quality sites. But how do you know what makes a good backlink? At ApricotLaw, we’re experienced in creating backlinks and can customize a linking strategy to your law firm’s needs.
You should do your research on the external sites you choose to use for backlinks. You’ll want authoritative websites with strong link profiles so that sites with a bad reputation with Google don’t reflect poorly back on you.
When the external site that links to your page has good rankings in Google, you’ll get better rankings as a result. You should research the website’s page rank and authority and use this information to choose top-ranking websites for linking.
The highest-quality backlinks you’ll receive will come from external sites that have close relevance to your site. In the legal market, this means you’ll want backlinks from legal authority websites. If you have backlinks from lots of apparently irrelevant websites, Google will see this as a problem.
It’s no secret that quality backlinks are difficult to obtain. However, the more difficult a backlink is to obtain, the more likely it is to be valuable. At ApricotLaw, we can spend our time and effort getting you the backlinks you need to reach the top of Google’s search results. If you’re ready to discuss a customized linking strategy, call 877-203-0751 or fill out the form below to schedule a consultation.
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