Backlinks are most helpful to websites when they come from authoritative sites that Google and the other major search engines trust. A high-quality backlink can boost your site’s rankings in the search engine results pages, or SERPs, because it shows Google that other trusted websites feel that yours has something positive to offer searchers.
Backlinks from sites that Google considers spam can be bad for your site’s online reputation. Google judges your site by the company it keeps, so backlinks from reputable sites are far more helpful to your rankings than those from disreputable sites are.
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