The 5 Most Effective Social Media Tactics for Law Firms

When you’re running a law firm, you already know that you need an awe-inspiring, responsive website and a well-rounded blog. You probably know, too, that you need an effective social media strategy.

There’s just so much to worry about, though. There are thousands of books, eBooks and webpages written on the “best” ways to make social media work for you – but the problem is that by the time they’re published, the information in them is stale or has been proven ineffective.

There are Internet marketing techniques that cross over into the social media realm, though, and those are timeless. When you consider the huge shift toward personalizing the Internet, you’ll understand why these are the five most effective social media tactics for law firms.

1. Share photos of yourself and your team. You need to put faces to the brand – and not the stern, frowning faces you see on many attorneys’ websites. You need professional pictures that make you look approachable because that’s what makes people want to work with you.
2. Build relationships. Comment on other business pages, share content that your users will enjoy, and absolutely always respond when people comment on your social media statuses.
3. Forget all the legal jargon and be conversational.Be authentic when you post on social media, and use terms that your potential clients can understand. It humanizes your firm and makes people feel as if they can connect with you.
4. Ask questions. The key is asking questions that your audience knows the answers to –and questions they want to answer. A great example is by drawing attention to a current event and then asking, “What do you think?”
5. Make sure every post you create includes an image.Posts with photos get 53 percent more “Likes,” 104 percent more comments and 84 percent more click-throughs, according to Kissmetrics.

The most important thing to remember is that the key to social media is the “social” part. If you stand on the sidelines and never join the conversation, everyone will forget that you’re there. This is your opportunity to join the conversation – and even better, tolead it.

People can use your social media accounts to get to know your firm… and when they know your firm by name, you’ll be foremost in their minds when they need you.