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This is a video clip from a website analysis video.
The prospect is a Personal Injury Lawyer located just north of Philadelphia, PA.
Naturally, they want their website to show up for searches like Philadelphia Car Accident Lawyer and Philadelphia Personal Injury Lawyer.
In this clip, Kellen is using a tool that shows what other websites are pointing to the firm’s website.
These are referred to as backlinks.
And backlinks are at the heart of ranking for any search query.
P.S. If you have questions about how to increase your site’s authority, let’s talk.
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