What Are Backlinks?

High-quality backlinks are essential if you want your website to show up in a good spot on the search engine results pages, or SERPs.

That’s great… but what are they?

What Are Backlinks?

Backlinks are links elsewhere on the Internet (on any site but your own) that point to your website.

When another website links to yours, it’s a bit of an endorsement. That website is telling its readers, “Hey, check this out – this website has great information that you’ll find useful.”

Google pays attention to backlinks, especially when they come from powerful, reputable websites. That’s because those sites are trustworthy, and if they think you’re good, you’re probably pretty good.

Some people also call backlinks inbound links. No matter what you call them, they’re good for your site’s rankings if they’re coming from reputable websites that Google trusts.

Backlinks from low-quality sites can actually drag your website down.