Dictionary.com says that a blog is “a website containing a writer’s or group of writers’ own experiences, observations, opinions, etc., and often having images and links to other websites.”
Search engine optimization experts all agree that having a blog is an essential part of any website’s success.
How Do Blogs Help Law Firms with SEO?
A blog, as long as you use it properly, is a signal to search engines that your website is engaging, informative and contains fresh, useful content.
Aside from the obvious benefit blogging provides – it allows you to establish a relationship with potential clients – it provides the opportunity for your site to earn backlinks from other popular sites. It also allows you to:
Provide search engines with fresh content and keep search engine crawlers coming back
Target specific keywords related to your practice that will attract new visitors
Increase your social media presence by providing you with high-quality status updates that encourage sharing
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