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[VIDEO] Do Guest Posts Still Help You Rank in 2022?


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If you’re spending time or money optimizing your law firm’s website, watch this video. It could save you thousands of dollars, time and headache in the future.

Keeping up with the latest SEO best practices is no easy task.

Google’s algorithm is constantly evolving, and that means tactics that worked in the past may not have that power today.

So what about guest posts?

Guest posts have been a key part of many websites’ linking strategies, but in 2022, those links may do more harm than good.

So what’s happened to guest posts, and what do you need to know about using them? Here’s what you need to know.

Guest Posts Aren’t What They Used to Be

SEO strategies change quickly over time, and what may be useful last quarter may be hurting your rankings today. That’s been the sad truth for many other strategies, and now, it seems guest posts are suffering the same fate.

The Search Intelligence Agency (SIA) recently performed tests on pages with guest post links to test their value and any changes in the SERPs. These links didn’t boost the rankings of the pages tested—in fact, guest posts hurt the rankings of several pages.

While guest posts may have been a vital part of the linking strategy before, Google now recognizes guest posts as an SEO effort, and that can hurt your site. So what can you do to protect your rankings and make the most of your links?

How to Identify Quality Guest Post Resources

But that doesn’t mean getting links from other sites is a bad idea or will always hurt your rankings.

It means it’s now more important than ever that you’re getting quality links from the best sites.

That’s not always easy either.

Identifying quality guest post resources when you’re getting email after email from guest post sites can be daunting.

Watch out for the following types of services:

  • Emails with Lists of Sites – If they’re actively advertising, they’re so overused that Google knows they’re being used for SEO. That means they may be ignoring these links or even hurting your rankings because of these links.
  • Sites with Multiple Niches – If a site doesn’t have a focused purpose, Google will take note. This can make these links less powerful at best. At worst, they can hurt your rankings.
  • Sites with “Write for Us” Pages – This indicates to Google that the site is soliciting writers for content. Because of this, Google may not view this site as an authority as it would others.

This is why we recommend never relying on one type of link. Guest posting is no longer effective as it once was, and it’ll hurt your rankings if they pull that from your linking profile. Varying your anchor text and types of links can protect your site when a part of your strategy like guest posting fails.

This is also why it’s key to only publish on the best sites. You get what you pay for, and when it comes to your site, that’s vital for your rankings.

Making the Most of Your Linking Strategy

Guest posting isn’t the only SEO strategy that may work today and not tomorrow. As Google gets smarter and cracks down on overused SEO practices, more tactics may be less effective.

You don’t have to worry about that with an SEO team like ApricotLaw. Our team makes it our business to stay up to date on the latest best practices and changes to Google’s algorithm.

Learn more about our services by calling 877-203-0751.

Or click on the button below to schedule a call with an Apricot Marketing Strategist.

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[VIDEO CLIP] FAQ: Will We Have Editing Access to Our Website?


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Your website is a great place to inform or educate potential clients about their claims and what services your law firm offers. Because of this, you may be a little concerned about leaving your content entirely to someone else.

Here’s the good news: you have the opportunity to control what goes on your website, even if you’re not writing every page of content. That means you can focus on your practice, without giving up all control of your site. Here’s what you need to know.

You Own Your Website

Our team of writers and editors may handle the bulk of the content on your site, but that doesn’t mean you have to let go of control over your website.

This is your website, and you have the chance to make changes to your content. As someone actively practicing law in your state, you may have further insight into your state’s laws, or you may want to clarify something in the content. You have the power to make those changes when you need them.

Your site should reflect your law firm’s knowledge, and if something is incorrect, you have the power to take steps to correct it.

SEO Best Practices and Your Site

Content is a large part of SEO strategy, however, so there are certain details that we may advise you to keep the same. Changing this information could impact your rankings, making it difficult to keep your site on page one. That includes the following:

  • URLs
  • Title
  • Headings
  • Internal links (links directed to other pages on your site)

Besides these, it’s also important not to over-optimize other pages on your site.

For example, you may notice that a blog post about car accidents doesn’t include some of the top car accident terms.

Optimizing these pages, rather than your landing pages, can cause Google to assign more importance to that page over your landing page.

This is called keyword cannibalization, and it can cause your pages to compete with one another, leading to lower rankings.

Because of this, our team may advise you on certain changes if they don’t fit our SEO best practices.

Keep Control of Your Site

As the site owner, you have the power to change the details of your content. That can help you tailor the content to your needs and ensure your content is up to date and correct. But making the right calls for your content can be tough.

You don’t have to balance site maintenance and your law practice. The team at ApricotLaw is here to make quick adjustments to your content when you need them while remaining optimized for your most important keywords.

If you’re ready to help strengthen your content and boost your site in rankings, reach out for a free consultation. We can be reached when you call 877-203-0751 or click here to book your FREE strategy session today.

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[VIDEO CLIP] 2022 Law Firm Website Design Examples


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When your website isn’t performing well, your law firm may suffer for it. A beautiful website can make a big difference in catching the eye of a potential client, and that means your website may be due for a refresh.

A new website design can catch the attention of new clients, boost your site’s performance, and help you put your best foot forward. But what are your options in 2022? Luckily, you have plenty of choices.

Traditional vs. Modern Designs

Your first choice when redesigning your website is all about the style you want to present to new visitors. Is your law firm more traditional, with decades of experience and the professionalism to back it up? Or are you looking for a more modern take on the law firm website, which helps your website stand out from the rest?

Traditional Options for Law Firm Sites

You may be a more traditional firm, and you may want your firm’s design to reflect that. Our designers can emphasize a more traditional look while reducing bloat on your site and ensuring your site is easy to navigate.

You have control over your options even with a traditional site. You’ll have the opportunity to share your vision of your website, request changes, and know you’re getting a website that’s not just beautiful, but also responsive.

A Modern Look for Your Site

Other law firms may want to pursue a more distinct, modern look. Video backgrounds and other options can make your site look sleeker and more eye-catching to the visitor.

Our designers are also ready to try bold new ideas with law firms ready to take their website to the next level. If you’re ready to try something new, you have options with our team of designers on your side.

Talk to Our Designers about Your New Website

If you’re unhappy with your site’s design, or if you believe your site isn’t performing as well as it should, it may be time to upgrade your site design. That can be an extensive undertaking, especially if you’re not familiar with current design trends. Luckily, you don’t have to worry about the details of your site with ApricotLaw. We make it easy to get a site design built to your law firm’s needs.

If you have questions about Apricot’s design services, don’t hesitate to schedule a call.

We’ll look at your current site and let you know what we think.

No obligation and no strings attached.

Click here to book your FREE strategy session today.

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[VIDEO CLIP] Is it time for a full website redesign?


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Your website is the first impression many potential clients will have of your law firm. Does your website truly represent what your firm can offer? Or is it bloated, slow, and hard to read or navigate?

Optimizing your website’s design can help your website convert visitors into clients, but it can be difficult to optimize it without help. Law firms who choose ApricotLaw can get an honest assessment of their website’s current status and their best options for moving forward, without the hassle of handling the details themselves.

Your Website’s Design Matters

Website design is much more than choosing a great color palette or picking the nicest photos of your team. Website design impacts what the visitor sees and how your website performs. Without a professional design, your website may be slow, difficult to read, and impossible to navigate.

Your design should also be optimized for the best possible performance. If your site has large images, is missing important features, or has issues in its coding, it can be difficult to improve its performance.

Unfortunately, that can put you in a difficult position, leading visitors to seek the services of another law firm. That hurts your business and makes it harder for your law firm to grow. Getting an update or even a brand-new site can be a gamechanger.

Do I Really Need a New Website Design?

But what if you’re happy with your website design? Maybe you recently had your design redone, and you’re satisfied with the results. In other cases, you may be worried about the time and energy it takes to refresh a website. That’s time you should be spending with your clients.

Here’s the good news—you don’t have to deal with these concerns alone. You can instead let our designers take over the work of designing and developing your website. All you have to do is choose the design that fits the needs and the vision of your law firm.

You don’t have to worry about the technical details either. Our designers and developers can build a site that performs well and is easy to navigate, so you don’t have to worry about your site’s performance.

Make the Right Decision for Your Law Firm’s Website

Making the decision to update your site or start fresh with a new site isn’t always easy. Even with the right information, building a responsive, beautiful site while also tending to the needs of your clients can be an overwhelming task.

The designers at ApricotLaw are here to make your site more functional and more beautiful than ever, taking the pressure off you. We’re ready to talk with you about your site, starting with a free consultation call about your site’s design. When you’re ready, reach out by calling 877-203-0751 or by completing the online contact form below.

P.S. If you have questions about Apricot’s design services, don’t hesitate to schedule a call.

We’ll look at your current site and let you know what we think.

No obligation and no strings attached.

Click here to book your FREE strategy session today.

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[VIDEO CLIP] Introducing Transparent SEO Pricing

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Paying the same amount for organic SEO each month is outdated.

With the constant change in the Search Engine Results Pages, being locked into one strategy, one allocation, one anything, doesn’t make sense.

That’s why we’ve launched a completely updated pricing model.

In this video, Kellen describes the new pricing model and how it works.

P.S. If you have questions about apricot’s Transparent SEO Pricing, let’s talk.

No obligation and no strings attached.

Click here to book your FREE strategy session today.

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[VIDEO CLIP] Why Transparent SEO Pricing – Benefit #3

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At the very beginning of the pandemic, law firms, like other businesses, faced unprecedented uncertainty.

For personal injury firms, no one was driving, there were no car accidents, no new motor vehicle accident cases to be had.

So they did the sensible thing. They decreased their SEO and advertising budgets.

Apricot’s Transparent SEO Pricing was created in response to the pandemic.

We believe this solves the biggest issue with hiring an SEO agency today – investing the same amount each month and not knowing exactly what work is being performed.

In this video, Apricot’s Head of Client Experience, Kellen Bachman, explains the second benefit of this new pricing model.

P.S. If you have questions about our pricing, let’s talk.

No obligation and no strings attached.

Click here to book your FREE strategy session today.

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