Lawyer Website Competitive Analysis

5 Expert Marketing Tips for Law Firms You Can’t Afford to Ignore

Posted on April 18, 2016December 22, 2023 by apricotlaw

We all know that law firm seo is a necessity if you want to ensure that you’re getting your website in front of the right people and grow your practice, but it can be pretty overwhelming. People make full-time jobs out of Internet marketing, so how are you, as a busy attorney, supposed to make heads or tails of where to begin?
While law firm marketing isn’t a simple process – nothing worthwhile ever is – there are a few steps you can take today to ensure that you’re moving forward instead of letting your competition trample all over you.

5 Marketing Tips for Law Firms from the Experts

If you want your practice to be successful, you have to stay on top of the marketing game. That means you need to find what works for your firm and work hard to keep at it.

Be yourself. Let your personality shine through everything you do to market your firm – and that includes everything from the text on your website to the personal signatures on your holiday cards. People can sense a fake a mile away, and if they get that vibe from you, you’re not going to be the one they work with when they need legal help.
Focus on the work that you’d like to be doing, not the work you’re doing but don’t enjoy. When you start marketing your services, aim high.
Show up at bar association events. They’re not just great networking opportunities (they are); they’re ideal for expanding your expertise and using as something that sets you apart from every other lawyer who’s hung out his or her shingle in town.
Diversify your marketing efforts. You don’t have to stick to Google’s pay-per-click campaigns; you can try new things, such as Facebook ads, sharing content that goes viral or making videos that explain legal scenarios to people who need to learn more.
Do everything you can to turn your website into something that’s about your potential clients, not about you. Don’t use your website to brag about your credentials. Use it to help your readers solve problems and illustrate how you’re the one attorney who knows exactly what they’re going through.

Marketing Tips for Law Firms: This is the Tip of the Iceberg

You can’t get by doing these things alone (although they will provide you with a substantial advantage over most of your competitors, because most attorneys believe that business will generate itself).

Enter SEO Tips for Law Firms.

SEO Tips for Law Firms is the premier tip app for attorneys, and it’s the only one of its kind. It’s packed with valuable marketing tips for law firms (more than 400 and growing every day, in fact) that you can use to make your practice far more successful than it’s ever been before.

This iPhone and Android app is broken down into six sections to help you market your firm more effectively:

Link Building
Content Creation
Social Media
Grow Your Practice
On-Site SEO
Recent Posts

Each section is brimming with the latest and most successful marketing techniques for you to use online and offline. The app is incredibly user-friendly, and you can even email useful tips to your team right from the tip screen. You’ll find the latest best practices that are in sync with Google’s most recent algorithm updates, and you can take comfort in the fact that every tip has been used to make law firms like yours more successful online.

Call for consultation: 877-203-0751

How Does Google Handle lawyer Domains

Posted on August 20, 2015May 20, 2024 by apricotlaw

If you’ve been paying attention to the latest buzz in SEO (who hasn’t?), you’ve probably heard about all the new generic top-level domains – especially the “.lawyer” one.

What Are Generic Top-Level Domains?

Top-level domains, or TLDs, are the three-character extensions at the end of a web address, such as .com, .edu and .gov.

Generic top-level domains are top-level domains that have three or more characters. These are typically called gTLDs, and they include all of the newest top-level domains, such as:

.lawyer
.guru
.expert
.engineer
.company

Many attorneys were initially excited about the .lawyer domain names, but rumors started circulating about Google treating these gTLDs differently from the way they treat .com addresses – and that took the wind out of many lawyers’ sails.

How Does Google Treat .lawyer Domains?

Google recently came out and said that they treat gTLDs the same way they treat all of the other domain extensions.

What that means is that you won’t gain an advantage by having a .lawyer (or .guru, .expert or .company) domain extension. You won’t be penalized, either.

Google’s Gary Illyes said that having a relevant TLD won’t give you a bump in the search engines, but he did say, “Users might trust them more and hence you might get more traffic, but there’s no inherent ranking benefit at all.”

How Do You Get a gTLD to Rank in the SERPs?

The same things that are important with TLDs are important with gTLDs, including:

Working toward appearing in organic results
Creating strong social signals around your site
Building a healthy backlink profile

You also need to ensure that you have solid content across the board. It needs to be informative, engaging and useful to searchers.

Should Lawyers Buy New Domain Names?

Because there’s no difference in the way that Google treats TLDs and gTLDs, you could buy a new domain name with one of these interesting extensions. However, if you do that, you’ll need a separate website with separate content from what you already have… and then you may have to worry about competing with yourself.

You’ll also need to remember that people are used to saying “dot-com.” It could be tough for people to remember these new gTLDs, at least for a while, so if you’re considering buying one, that should be part of your decision.

Internet Marketing Stats for Lawyers

Posted on July 6, 2015December 21, 2023 by apricotlaw

If you’re an attorney, you have competition. Whether you’re up against a “do-it-all” firm in a small town or you’re battling to establish yourself among well-known, reputable firms in a big city, it’s a safe bet that there’s another lawyer or another firm who wants to take all the cases.

So how do you come out on top?

By knowing and understanding the latest Internet marketing statistics for lawyers.

What Internet Marketing Stats do Lawyers Need to Know?

There’s no shortage of Internet marketing statistics, but separating what applies to you from what applies to other businesses is tough. Here’s the breakdown for lawyers:

The average ROI on email marketing is $44.25 for every $1 spent. You just need to know what to send – and when to send it – in order to bring in business.
Companies that blog get 97 percent more links to their websites. When you publish content that engages your readers, they’ll link back to you – and that’s an essential part of ranking highly in the search engine results pages, or SERPs.
By 2017, video will dominate consumer Internet traffic, making up nearly 70 percent of it. We all know video is extremely engaging, and that’s because it adds a human touch. Internet users are steadily shifting toward mobile platforms, and it’s tough to find a phone that won’t play video online these days.
Within 5 years, consumers will most likely have 85 percent of their interactions with a business without even interacting with a human. Only the remaining 15 percent will be the in-person, face-to-face contact we’re all accustomed to now.

How Do These Internet Marketing Stats Apply to Attorneys?

These statistics lay out a roadmap for your success. As the entire population shifts toward digital interaction, it’s important that you know how to give your online presence a “human” touch. You have to adapt to what consumers want, and while listing your firm’s accomplishments and accolades on a website was good enough in 2005, it’s not now… and that means changing the way you present your firm online.

“What is My Law Firm Doing Wrong?”

If you’ve been busy growing your practice and focusing on your cases, you’re not alone. Fewer than 37 percent of businesses have a modern, adaptable Internet marketing strategy.

Let us evaluate your online presence. All you need to do is claim your free website audit video from ApricotLaw and we’ll tell you what you’re doing right, what’s okay and what’s standing in the way of your success.