If you run a small law firm, your goal is probably the same as your larger competition—to grow your firm and get more clients. But that doesn’t mean your approach to online marketing is the same.
As a smaller firm, your budget for marketing is likely going to be much smaller than that of a large firm. You will have to be more careful in deciding where you spend your marketing funds.
There are many things you need to know about in order to successfully grow your small law firm. You probably want to receive consistent leads, but how do you do that? How do you successfully market your small law firm online without breaking the bank?
How to Set Your Small Law Firm Apart
There are many different approaches for building a successful marketing campaign online. Since yours is a small firm, you may want to focus on these four things if you hope to grow your firm and increase your online visibility.
Focus Your Practice Area
Some firms have many different practice areas, but this can present a challenge to your internet marketing and SEO (search engine optimization) efforts. Google and other search engines like websites that are focused on one area. They want to see that you are an expert in your field.
If you are trying to rank your small law firm online, it’s a good idea to pick one practice area to focus on. For instance, even though you might take a few criminal cases, if you mostly take family law cases, it’s probably best to focus your website on family law content.
Google rewards those who seem like experts in their fields. This means you will typically enjoy a boost in the rankings department.
Know Your Market and Where Your Clients Are Coming From
You might need to do more research than a larger firm. The larger firm can hire out or pay for partnerships, but you might not be able to afford to do that. You will need to look into where your clients are coming from and invest in the right marketing strategies.
For instance, if you are a personal injury firm and get a lot of clients from car accidents, make sure you focus your online marketing on car accident ads. Also focus on increasing your SEO efforts in an effort to catch car accident victims.
Don’t Put All of Your Marketing Money in One Place
It’s probably obvious, but you should never put all of your marketing money in one place. If your firm is not yet ranking organically on Google’s search engine results pages (SERPs), you might want to work on building up your legal directory profile or working on your Google My Business page.
Consider Partnering with a Law Firm SEO Company
Finally, you might want to consider partnering with a law firm SEO company that specializes in internet marketing. ApricotLaw can often work with your smaller budget to come up with a marketing approach that will work for you. Call 877-203-0751 or fill out the contact form on this page to receive a free website analysis.
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