In today’s #LAWYERSEOTIPS video, we discuss an advanced tactic for passing Google rankings and links from an old website to a new one using a simple 301 redirect.
We had to do this once because all the content was owned and being held hostage by a former Marketing Agency.
Our new client only controlled the domain name.
So we built a site on a completely new domain but wanted to get their old rankings back too.
And this is how we did it.
This can come in handy if you need to ditch your domain for any reason and you don’t want to lose the links pointing to it or the site’s Google rankings.
I would not recommend this tactic, however, for a site that has been penalized by Google in any way because redirecting it could pass any bad joo-joo over to the new site.
On of our in-house SEO’s says if a site’s been penalized, treat it like the Bubonic plague. Keep it away from the healthy lest the disease spreads.
For penalized sites, there are other approaches we can take. This is only for healthy sites that you need to move on from.
After watching, leave a comment below and let us know what you thought.
Creating useful content for the persona of your ideal client and then sharing that content everywhere is one of the most powerful marketing strategies you can employ.
In this 3 minute #LAWYERSEOTIPS video ApricotLaw’s Co-Founder, Nick Kringas, shows you a great tool that will turn your blog into a PDF newsletter on autopilot.
It will then take your newly published PDF and publish it to your Scribd.com profile, leaving the backlinks in the document active.
Those backlinks are then found on an internal page of Scribd.com, a Domain Authority 94 website.
Let us know what you think of this presentation in the comments below.
Where do you love to share your content?
How do you re-purpose content to reach more of your ideal prospects and clients?
Google’s PageRank has long been the single metric people looked at to see how authoritative any webpage was.
An entire link building industry revolved around this single number.
Based on a scale from N/A to 10, the higher the number, the more valuable a link on the webpage was.
The reason being, the higher the number, the higher it would move your website up in Google’s results.
Google must not have liked the way things were going because they recently decided to stop showing this figure to the public.
Even when it was shown to the public, it was updated so rarely that PageRank was not an accurate figure to rely upon.
The new metric is updated monthly and accurately gauges the authority of any webpage.
We now have a single number from 1 to 100 that will tell us, accurately and reliably, how powerful any link is. It simplifies SEO.
After analyzing hundreds of law firm websites, I have come to love this metric. Everything in SEO revolves around it.
So if you would like more people to find your law firm online, watch our latest 3 Minute #LawyerSEOTips Video. Learn to focus on this metric whenever making SEO decisions for your firm.
To download your own copy of the Lawyer SEO Cheat Sheet mentioned at the end of the video click here.
What did you think? Your feedback is greatly appreciated. Leave a comment below.
Here is the latest 3 Minute #LawyerSEOTips Video titled Are Links Bad for My Law Firm’s Website?
ApricotLaw’s Co-Founder, Nick Kringas, explains why links are not only good for your law firm’s website, but necessary to it ever being found in Google’s results.
If you’re spending time or money optimizing your law firm’s website, watch this video. It could save you thousands of dollars, time and headache in the future.
Keeping up with the latest SEO best practices is no easy task.
Google’s algorithm is constantly evolving, and that means tactics that worked in the past may not have that power today.
So what about guest posts?
Guest posts have been a key part of many websites’ linking strategies, but in 2022, those links may do more harm than good.
So what’s happened to guest posts, and what do you need to know about using them? Here’s what you need to know.
Guest Posts Aren’t What They Used to Be
SEO strategies change quickly over time, and what may be useful last quarter may be hurting your rankings today. That’s been the sad truth for many other strategies, and now, it seems guest posts are suffering the same fate.
The Search Intelligence Agency (SIA) recently performed tests on pages with guest post links to test their value and any changes in the SERPs. These links didn’t boost the rankings of the pages tested—in fact, guest posts hurt the rankings of several pages.
While guest posts may have been a vital part of the linking strategy before, Google now recognizes guest posts as an SEO effort, and that can hurt your site. So what can you do to protect your rankings and make the most of your links?
How to Identify Quality Guest Post Resources
But that doesn’t mean getting links from other sites is a bad idea or will always hurt your rankings.
It means it’s now more important than ever that you’re getting quality links from the best sites.
That’s not always easy either.
Identifying quality guest post resources when you’re getting email after email from guest post sites can be daunting.
Watch out for the following types of services:
Emails with Lists of Sites – If they’re actively advertising, they’re so overused that Google knows they’re being used for SEO. That means they may be ignoring these links or even hurting your rankings because of these links.
Sites with Multiple Niches – If a site doesn’t have a focused purpose, Google will take note. This can make these links less powerful at best. At worst, they can hurt your rankings.
Sites with “Write for Us” Pages – This indicates to Google that the site is soliciting writers for content. Because of this, Google may not view this site as an authority as it would others.
This is why we recommend never relying on one type of link. Guest posting is no longer effective as it once was, and it’ll hurt your rankings if they pull that from your linking profile. Varying your anchor text and types of links can protect your site when a part of your strategy like guest posting fails.
This is also why it’s key to only publish on the best sites. You get what you pay for, and when it comes to your site, that’s vital for your rankings.
Making the Most of Your Linking Strategy
Guest posting isn’t the only SEO strategy that may work today and not tomorrow. As Google gets smarter and cracks down on overused SEO practices, more tactics may be less effective.
You don’t have to worry about that with an SEO team like ApricotLaw. Our team makes it our business to stay up to date on the latest best practices and changes to Google’s algorithm.
Learn more about our services by calling 877-203-0751.
Or click on the button below to schedule a call with an Apricot Marketing Strategist.
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