Category: Videos

In this video, Kellen Bachman, Apricot’s Head of Client Experience, walks you through our directory buildout process.

We do this for every client because it’s the key to a solid SEO foundation.

If you want your law firm’s website to gain more visibility online, you have to get this right.

P.S. If you have questions about your directory profiles, let’s talk.

No obligation and no strings attached.

Click here to book your FREE strategy session today.

This is a video clip from a website analysis video.

The prospect is a Personal Injury Lawyer located just north of Philadelphia, PA.

Naturally, they want their website to show up for searches like Philadelphia Car Accident Lawyer and Philadelphia Personal Injury Lawyer.

In this clip, Kellen is using a tool that shows what other websites are pointing to the firm’s website.

These are referred to as backlinks.

And backlinks are at the heart of ranking for any search query.

P.S. If you have questions about how to increase your site’s authority, let’s talk.

No obligation and no strings attached.

Click here to book your FREE strategy session today.

This is a clip from a website analysis video.

The prospect wants their website to show up for searches like Philadelphia Car Accident Lawyer and Philadelphia Personal Injury Lawyer.

In this clip, Kellen is using a tool that shows what Google thinks a page or site is about.

The tool pulls directly from Google’s Natural Language API.

Try it for yourself. Go to the link above and copy and paste some website content into the tool.

If the content is not in the category it should be, Google probably won’t show it for related search phrases.

What category should it be in?

The same category as the top ranking sites for your target keyword(s).

For terms where the searcher is looking for a lawyer, that category is usually Legal Services.

P.S. If you have questions about how to make your site more relevant, let’s talk.

No obligation and no strings attached.

Click here to book your FREE strategy session today.