The Trusted Law Firm Blog Archive

08 Jul 2015

What is Google Analytics

Google Analytics is a program that lets website owners and managers track traffic data about their websites. Using a snippet of JavaScript code that developers can build right into your website, Analytics helps you see...

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07 Jul 2015

What Lawyers Need to Know About Google’s Knowledge Graph

Google has trained its crawlers to follow certain algorithms so that they can deliver high-quality, targeted search results. They’re also building a huge database of knowledge filled with facts collected from all over the Internet...

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06 Jul 2015

Internet Marketing Stats for Lawyers

If you’re an attorney, you have competition. Whether you’re up against a “do-it-all” firm in a small town or you’re battling to establish yourself among well-known, reputable firms in a big city, it’s a safe...

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03 Jul 2015

How Important is Website Content for Law Firms?

Most law firms view content marketing all wrong. Yes, content is an expense – but it’s not the same type of expense as, for example, AdWords. It’s not the same type of expense as a...

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01 Jul 2015

How Can Law Firms Use Google Trends to Newsjack (and Improve Traffic)?

Search engine optimization experts have used Google Trends since at least 2012, and now there’s even more buzz – and for good reason. What is Google Trends? Google Trends chases real-time updates across the entire...

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29 Jun 2015

Your Law Firm’s Website is Your BIGGEST Asset

As many as 77 percent of law firms generate new business leads online, according to recent research, and because your website is up and working 24 hours a day, 7 days a week, that’s something...

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