Link Building | ApricotLaw

Finding the Right Call to Action for Your Law Firm Website

Posted on June 24, 2019December 21, 2023 by apricotlaw

When you set up your law firm, you probably knew you would need to create a website to help people find you. Most attorneys know that their law firm’s website will need to contain certain kinds of information, such as a section about the firm or a results page where potential clients can read about your success.

There are many different things that should be included in your website’s content so that you can take site visitors and convert them into leads. Sure, your website should contain some useful information that addresses the concerns your potential clients are facing, but there are other content items that need to be addressed on your website, as well.

One of the most important things that must be included in your content is a call to action.

What Is a Call to Action?

A call to action (CTA) is a sentence or a line of text that tells your readers what action or steps they should take after looking at your website. If you simply provide a lot of great resources for them to browse through, but you don’t include a CTA, your potential clients may not know what to do next.

Why Is a Call to Action Important?

In the case of a law firm website, a call to action tells your readers that they can contact you to obtain the legal services you are able to provide them. The CTA is important because the people visiting your website need to know where to contact you, how to contact you, and what benefits they will receive by doing so.

How Should You Word Your CTA?

There is no one way to word a call to action, but there are several key items you should always include, and you should be specific about the action you want them to take.

You should point to the method by which they can contact you. If you want them to call you, point out or list the phone number. If you want them to fill out a form, you can tell them where it can be found on the website.

You may want to tell them why it benefits them to reach out to your law firm. Do you offer free case reviews? Let them know in your call to action why it’s a good idea for them to get ahold of your firm sooner rather than later.

Finally, you should include the name of your firm in the CTA. Even if they don’t call you right away, the firm’s name may stick in their brain, and they may look up your firm’s name later.

Reach Out to a Law Firm SEO Company to Get Your Law Firm to the Top

A call to action is an important bit of content that should be included on your law firm’s website. If you forget to include a CTA, your website visitors may be unclear what steps they should take next.

ApricotLaw provides website design, content creation, and SEO marketing for law firms across the country. If you need assistance building your law firm’s website and getting it to the top in the rankings department, reach out to our firm now. We offer a free website analysis to those who call 212-202-3214 or who fill out the internet submission form at the bottom of this page.

In case you didn’t notice, the above is a call to action. Snuck it right in there. We’re that good.

Are Directory Listings Important for Law Firms?

Posted on June 20, 2019February 28, 2024 by apricotlaw

Whether you are with a law firm that’s just starting out, or you are a seasoned lawyer looking to boost your marketing efforts, you might be wondering whether legal directories will help to grow your business.

Online directory listings are websites that collect business information to make it easier for someone to find a business they’re looking for, and to compare businesses’ basic information to see which one will meet the potential client’s needs. There are many different types of directories but generally the most helpful are ones that are industry-specific.

For example, legal directories are going to be most helpful for law firms. There are even directories that further break down the listings into practice areas, such as personal injury, bankruptcy, family law, or criminal defense. Directory listings are very helpful for law firms, but the trick is in finding the right ones.

Finding the Right Listings to Help You Build Your Website and Firm

Why would you even want to advertise or list your business on another website? Can’t you just create your own law firm website and people can find you that way? Unfortunately, people can’t just stroll by your online law firm like they can in the real world; they have to be led there.

One of the ways a potential client can stroll into your law firm’s website is if you’re listed on the correct directories. There are some directories that have authority, which means that people trust them and will be more likely to hire a lawyer who is listed on that directory.

For instance, Avvo, Lawyer.com, and FindLaw are a few popular and well-known directories. If you’re listed with these directories, your chances are better at obtaining and retaining clients.

What Else Can a Legal Directory Listing Do for You?

Recently, directories do more for you than just listing your business’ profile. You can even get clients to review your law firm, which can help to bring in more and better business for you.

Additionally, you can sometimes answer questions on directories and engage with potential clients in many other ways. Links back to your site from legitimate high-authority sites are going to improve your attorney brand, your authority, and your website SEO.

Get in Touch With a Law Firm SEO Company You Can Count On

As you can see, legal directory listings can be very important to your SEO efforts and to your legal practice’s business in general. Figuring out which directories will help you rather than hurt you isn’t an easy thing to do. Many law firms are too focused on their clients to spend the time researching legal directories.

You might want to hire a company that can handle that for you. ApricotLaw, a top law firm SEO company, will use various strategies to get your law firm’s website to the top of the rankings mountain. We will also ensure that you receive traffic and leads in other ways, as well. Call 212-202-3214 to talk to a law firm SEO expert at our office.

5 Expert Marketing Tips for Law Firms You Can’t Afford to Ignore

Posted on April 18, 2016December 22, 2023 by apricotlaw

We all know that law firm seo is a necessity if you want to ensure that you’re getting your website in front of the right people and grow your practice, but it can be pretty overwhelming. People make full-time jobs out of Internet marketing, so how are you, as a busy attorney, supposed to make heads or tails of where to begin?
While law firm marketing isn’t a simple process – nothing worthwhile ever is – there are a few steps you can take today to ensure that you’re moving forward instead of letting your competition trample all over you.

5 Marketing Tips for Law Firms from the Experts

If you want your practice to be successful, you have to stay on top of the marketing game. That means you need to find what works for your firm and work hard to keep at it.

Be yourself. Let your personality shine through everything you do to market your firm – and that includes everything from the text on your website to the personal signatures on your holiday cards. People can sense a fake a mile away, and if they get that vibe from you, you’re not going to be the one they work with when they need legal help.
Focus on the work that you’d like to be doing, not the work you’re doing but don’t enjoy. When you start marketing your services, aim high.
Show up at bar association events. They’re not just great networking opportunities (they are); they’re ideal for expanding your expertise and using as something that sets you apart from every other lawyer who’s hung out his or her shingle in town.
Diversify your marketing efforts. You don’t have to stick to Google’s pay-per-click campaigns; you can try new things, such as Facebook ads, sharing content that goes viral or making videos that explain legal scenarios to people who need to learn more.
Do everything you can to turn your website into something that’s about your potential clients, not about you. Don’t use your website to brag about your credentials. Use it to help your readers solve problems and illustrate how you’re the one attorney who knows exactly what they’re going through.

Marketing Tips for Law Firms: This is the Tip of the Iceberg

You can’t get by doing these things alone (although they will provide you with a substantial advantage over most of your competitors, because most attorneys believe that business will generate itself).

Enter SEO Tips for Law Firms.

SEO Tips for Law Firms is the premier tip app for attorneys, and it’s the only one of its kind. It’s packed with valuable marketing tips for law firms (more than 400 and growing every day, in fact) that you can use to make your practice far more successful than it’s ever been before.

This iPhone and Android app is broken down into six sections to help you market your firm more effectively:

Link Building
Content Creation
Social Media
Grow Your Practice
On-Site SEO
Recent Posts

Each section is brimming with the latest and most successful marketing techniques for you to use online and offline. The app is incredibly user-friendly, and you can even email useful tips to your team right from the tip screen. You’ll find the latest best practices that are in sync with Google’s most recent algorithm updates, and you can take comfort in the fact that every tip has been used to make law firms like yours more successful online.

Call for consultation: 877-203-0751

Internet Marketing Stats for Lawyers

Posted on July 6, 2015December 21, 2023 by apricotlaw

If you’re an attorney, you have competition. Whether you’re up against a “do-it-all” firm in a small town or you’re battling to establish yourself among well-known, reputable firms in a big city, it’s a safe bet that there’s another lawyer or another firm who wants to take all the cases.

So how do you come out on top?

By knowing and understanding the latest Internet marketing statistics for lawyers.

What Internet Marketing Stats do Lawyers Need to Know?

There’s no shortage of Internet marketing statistics, but separating what applies to you from what applies to other businesses is tough. Here’s the breakdown for lawyers:

The average ROI on email marketing is $44.25 for every $1 spent. You just need to know what to send – and when to send it – in order to bring in business.
Companies that blog get 97 percent more links to their websites. When you publish content that engages your readers, they’ll link back to you – and that’s an essential part of ranking highly in the search engine results pages, or SERPs.
By 2017, video will dominate consumer Internet traffic, making up nearly 70 percent of it. We all know video is extremely engaging, and that’s because it adds a human touch. Internet users are steadily shifting toward mobile platforms, and it’s tough to find a phone that won’t play video online these days.
Within 5 years, consumers will most likely have 85 percent of their interactions with a business without even interacting with a human. Only the remaining 15 percent will be the in-person, face-to-face contact we’re all accustomed to now.

How Do These Internet Marketing Stats Apply to Attorneys?

These statistics lay out a roadmap for your success. As the entire population shifts toward digital interaction, it’s important that you know how to give your online presence a “human” touch. You have to adapt to what consumers want, and while listing your firm’s accomplishments and accolades on a website was good enough in 2005, it’s not now… and that means changing the way you present your firm online.

“What is My Law Firm Doing Wrong?”

If you’ve been busy growing your practice and focusing on your cases, you’re not alone. Fewer than 37 percent of businesses have a modern, adaptable Internet marketing strategy.

Let us evaluate your online presence. All you need to do is claim your free website audit video from ApricotLaw and we’ll tell you what you’re doing right, what’s okay and what’s standing in the way of your success.

An Oldie-but-Goodie Way to Get Powerful Backlinks

Posted on January 26, 2015 by apricotlaw

Here’s and oldie-but-goodie.

This tactic has been around as long as blogs themselves.

You will need the MOZBar, a SEO analysis toolbar for Google Chrome and Mozilla Firefox.

In this 3 Minute #LAWYERSEOTIPS Video, you will learn exactly how to find the most powerful links available online.

These links should be a part of any website’s backlink portfolio because they have a high Page Authority (PA) and are on relevant websites.

This combination of relevance and authority make these links as good as they get.

The best part is they don’t cost any money.

Just a slight adjustment to something you regularly do – read blogs and surf the Internet.

The very first thing you must do before you can improve the ranking of your law firm’s website is to understand the discourse.

Download the Lawyer SEO Cheat Sheet to quickly get up to speed – LINK TO CHEAT SHEET DOWNLOAD.

What did you think of the video? Leave comments and questions below.