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Whether you have an established law firm website or are just getting started with your law firm’s internet presence, the key to success is clear: search engine optimization (SEO).

An integral part of any winning lawyer SEO strategy is a sound link building plan. Without the perfect amount of high-quality links, Google may not see your firm as the authority it needs to be to take over those top three spots in the Google search results. 

Below, you can learn more about what link building is, why it’s important, and why link building alone isn’t going to be enough to help your law firm win online.

What Is Link Building?

Google knows that your site is providing useful and valuable information to the people who visit your website through a number of different data sources, including how long visitors stay on the page, where they navigate through the site, and more. 

But one of the most powerful ways to show Google your website should be top-ranked for a specific keyword is through inbound links. This is when another website includes a link to your website on theirs. 

Usually this is done when another website has found your information useful and links to it to both provide their users with helpful information and show Google that they’ve obtained their information from a credible source. 

But when you have a new website or a site that ranks poorly, other websites aren’t going to be able to find yours, even if it has high-quality and original content. 

That’s where a strong link building strategy becomes essential to your digital marketing plan. By implementing a link building strategy, you can get those inbound links your website needs to climb in the rankings and get the traffic and leads you’ve been hoping for. 

Why Link Building Isn’t Enough to Keep Your Firm in the 1, 2, 3

If link building was all it took to get your law firm ranking in the top spots of the Google search results, you wouldn’t need to get help from a digital marketing agency. But the truth is that link building is only one component of a much larger strategy—search engine optimization.

SEO encompasses a number of different techniques, but the most important elements include:

• Unique, authoritative content
• A modern, user-friendly web design
• Active social media presence
• Strategic paid advertising 
• A strong link building strategy

The best way to see your firm’s website claim those first three spots is to perfect these strategies with the help of law firm SEO experts. 

Get Help with Your Link Building Strategy

Building a powerful link building strategy is a critical part of your SEO and marketing plans. You need an experienced link building expert to help boost your law firm’s website, traffic, and leads. 

Contact ApricotLaw to claim your free website audit so we can get a clear picture of the status of your website and internet presence. Call our office at 877-203-0751 or complete the quick contact form provided below so we can start driving traffic to your site.

Whether you’re just starting your practice or have an established law firm that isn’t doing as well as you’d like, you’ve probably heard the buzz about search engine optimization (SEO). 

The legal industry is quite competitive when it comes to Google rankings, traffic, and leads. And if you’re not doing SEO for your law firm, chances are, you aren’t getting the leads you need to be successful. 

But before you take action and invest in your website, you should understand exactly what search engine optimization is and why this investment is the right choice for your firm. Continue reading to learn more about SEO and what your lawyer SEO strategy could be. 

Search Engine Optimization, Explained

Search engine optimization includes all the techniques your legal marketing team will use to help get your most important keywords ranking in the top positions of the Google search results. 

If you aren’t doing SEO on your website, there is a strong possibility you aren’t even close to ranking in the first, second, or third spots. This can have a serious impact on how much web traffic is being driven to your website and important landing pages, which is sure to influence the quantity and quality of the leads you get online.

But there are many components to a strong SEO strategy, and you’ll want to tailor your marketing plan to what your law firm is going to need to break into those top positions. Your digital marketing agency can help you figure out what’s in your best interests after a thorough audit of your website. 

What Law Firm SEO Looks Like

Search engine optimization for lawyers isn’t an easy fix to your web traffic and leads problems—it’s a commitment to the success of your law firm on a long-term basis. This involved process often involves many of the following components:

• Planning a strong link-building strategy
• Building out an innovative, user-friendly web design
• Producing professional legal content
• Maintaining an active social media presence
• Using strategic paid advertising

Every law firm’s needs and approaches are different. Can you envision what’s next for your law firm? ApricotLaw can—and with our team optimizing your website, your law firm will get the leads it needs to thrive.

Contact a Respected Digital Marketing Agency

When you’re ready to give your law firm the edge it needs above the competition online, you need the digital marketing and SEO services provided by ApricotLaw. Claim your free website audit today when you call us at 877-203-0751 or fill out the quick contact form below and we’ll be in touch to discuss your law firm marketing strategy. 

The importance of optimizing your website to be mobile-friendly has never been higher. Digital marketers across the country have taken a particular interest in another advertising opportunity called geo-fencing to take advantage of the sudden prevalence in location-based marketing. 

Geo-fencing may be a good option for your law firm depending on what your firm’s digital marketing needs are and what your marketing budget looks like. Read on to learn more about how location-based marketing and geo-fencing works and when you might decide to use geo-fencing for your firm.

Location-Based Marketing

Location-based marketing has become increasingly popular in recent years. Along with this, so has the popularity of geo-fencing. The idea is to trigger a marketing action of some kind to a consumer when a mobile device or radio frequency identification device (RFID) enters a virtual geographic boundary, known as a geo-fence. 

Let’s look at an example of how geo-fencing might work for a law firm. Let’s say you want to try geo-fencing for your personal injury law firm. 

You might have a social media ad for your firm, offering a free consultation, be triggered to go out to anyone entering the geo-fence around the local hospital. This then has the potential to display your personal injury law firm’s services to anyone who came to that hospital with their cell phone (i.e. almost all injury victims).

These hyper-targeted ads can go a long way in increasing engagement and helping you find the highest quality leads based on which geo-fence areas perform better than others you’ve set up. 

Should Your Law Firm Utilize Geo-Fencing?

Every law firm’s digital marketing plan, including whether to use geo-fencing, varies. But for many law firms, geo-fencing can be a great way to get your brand out there and advertise to your target audience. 

If you run a criminal defense law firm, for example, set up geo-fences around the local police department or courthouse in the hopes of having your ads shown to people in need of a criminal defense lawyer. 

Or if you are a family lawyer, set up geo-fences around marriage counselor offices or even hotels. The possibilities and potential geo-fence locations are virtually limitless. If you practice an area of law that involves a specific type of client, your law firm may benefit from geo-fencing and location-based marketing techniques. 

Consult Our Digital Marketing Experts at ApricotLaw

If you are interested in learning more about how geo-fencing works and whether it’s a good option to add to your law firm’s digital marketing strategy, call the professionals at ApricotLaw today. Claim your free website audit when you complete the convenient contact form below or call our office at 877-203- 0751.

“Alexa, tell me what voice search is.”

Whether you’ve purchased an Amazon Alexa, Google Home, Microsoft Cortana, or simply use Siri on your iPhone, chances are, you’ve encountered voice search technology at some point. It’s growing in popularity every day and if your website isn’t optimized to rank for voice searches, you’re missing out on a huge portion of your potential clients. 

Below, we go into further detail about what exactly voice search is, how it works, and how to optimize your website for voice search. 

What Is Voice Search Optimization?

Products like Siri and Alexa are designed to answer conversational questions asked to them by the consumer. Especially in the age of a global pandemic where the ability to use the internet without having to touch your phone or share other types of technology, if your site isn’t optimized for voice search, you’re risking your rankings. 

It isn’t enough to have your website’s traditional SEO supporting your rankings- without voice search optimization, you may slowly but surely see a decline in your website’s traffic and your company‘s leads. 

Optimizing Your Website for Voice Search

There are a few things your digital marketing company can do to improve your website’s voice search optimization. We’ll make sure your content is rich and high quality. The tone for voice search optimization is different—it should be more conversational and directly answer the consumer’s question, as they would ask it Alexa conversationally. 

You can also help your website’s voice search optimization by creating FAQ pages that answer specific questions to your targeted consumers. Understanding these targeted consumers is essential to producing content that will convert. 

Besides focusing on the way your content is written, it’s important you use schema to markup your content. This is what will help to tell Google what your content is all about. 

Get Help with Your Law Firm SEO

When you want to stay ahead of your competition and ensure your website is optimized with voice search in mind, get a digital marketing agency you can count on to get your results. Claim your free website audit with ApricotLaw when you fill out the quick contact form below or call us at 877-203-0751.

Whether you’re a new law firm building an identity online or you’re a historic part of the community, building a brand through search engine optimization (SEO) can help your law firm succeed. Today, more people turn to the internet for law firm suggestions than ever. Using that to your advantage is key.

But how can SEO help build your brand? With the right tools, your SEO plan can become a vital part of your brand and how you present your firm to the world. The tone of your content, your website’s design, and the details of your marketing strategy can help you solidify your brand. If you’re seeking clients and building your law firm’s brand, consider your SEO plan in the process.

What Can SEO Do for My Brand?

SEO is all about growing the quantity and quality of the traffic you receive to your website. If people can find your website, you have a chance to convert them from visitors to clients. But you’re not guaranteed a client just because they visited your website.

Approaching your brand with SEO in mind can help you do more with your website and your brand. Your lawyer SEO company can help you use top-rated resources and professionals to boost your brand and gain traffic.

Content

When your content is lean, clean, and optimized for the keywords you want to rank for, you can see huge changes in your rankings. Your content is key to optimizing your site for the keywords you want, which helps build an identity for your site. Your content helps readers know what kind of legal cases you take, where to find you, and the steps you’ll take to win their cases.

Content is also key to boosting your traffic. Better rankings and easy-to-read content make it easier for potential clients to find your site, determine whether you’re the right fit for them, and get in touch with you.

Design

Your brand isn’t just about saying the right things. Visuals are an important part of your brand—what’s a catchy slogan without an unforgettable logo? A fast, beautiful website is key to building your brand—visual cues make a big difference, and your audience will take notice. The right design and photos of your firm’s staff can help make your website professional but approachable.

That includes making your website fast and accessible. If your website is slow to load and hard to read, especially if it’s difficult to read by screen readers, it can hurt your brand and your traffic.

Social Media Presence

But SEO services may extend beyond your website. Your social media accounts can be a handy way to get the attention of readers and gather a following. Social media accounts give you a chance to present a friendly face and communicate with potential clients.

Social media as a part of your SEO services can help your law firm succeed. You can do more than build your brand on your accounts—you can spread the word about your services and your brand, building brand recognition and engagement.

Find Out How a Law Firm SEO Company Can Build Your Brand

When you’re building an online brand, you need all the resources you can use to build an identity for your law firm. This can help potential clients recognize your brand and seek out your firm. But how can SEO help build a brand?

The SEO specialists at ApricotLaw can help you build your brand by optimizing your website for search engines and clients. For help taking these steps, take advantage of a free consultation. Call 877-203-0751, or fill out the online contact form below.

Whether you’re starting fresh with a brand-new site or you’re trying to compete with other long-standing firms, you need Google to notice your website. But you may not be a writer or a search engine optimization (SEO) specialist—all these terms like keyword density, readability, and search intent may be unclear and confusing.

Here’s the good news—there are a few steps you can take right now to help you optimize your content for Google. Check out the tips below and talk to an SEO company about taking the next steps to snag that number-one spot in a Google search.

Make Your Content Readable

It seems obvious that your content should be readable, right? After all, you’re not just writing for Google’s algorithm. You’re writing for a human audience, and you want their business. If they think your prose is dense or confusing, they may click away even if you’re the top search result.

The average reader has a reading ability of an eighth grader, which means your content should be simple, easy to follow, and clear. Short sentences and simple phrasing make it easier for readers who have a lower reading level or who simply want to get answers now, not later.

Why Are People Searching?

Understanding search intent, or the reason people are searching for your content, can help you write content in a way that pulls in readers and answers the questions they’re asking. It may sound obvious, but knowing why your readers are on the page is just as important as answering their questions.

Let’s say you’re trying to improve your rankings as a divorce lawyer. The readers who are asking questions about divorce may be looking for a lawyer who can mediate a divorce without going to trial. If your site focuses solely on litigation, they may leave the page without becoming a client. Asking yourself what audience you’re seeking and how to rank for the right terms is key.

Getting Your Keywords Just Right

But what are the right keywords when it comes to optimizing your content? As Google’s algorithm gets smarter, it’s important to think about the keywords that describe your practice. If you’re a workers comp lawyer, for example, it may not help you to rank for “lawyer” or other general terms. Your keyword campaign should be specific and focused.

Google’s algorithm is better than ever at spotting outdated forms of keyword use, too. Keyword stuffing and similar tactics can even hurt your rankings. Finding the right balance of keywords based on the page’s word count is key to your ranking.

Optimize Your Content with Help from an SEO Company

Today, quality content with your audience in mind is one of the best ways to optimize your content for Google. The problem is, you may not have the time or resources to build quality content for your website on top of your other responsibilities.

You don’t have to worry about writing and polishing your content for the web. At ApricotLaw, our in-house writers and editors have the skills you need on your side. They can provide quality content that helps your site dominate the rankings. Ready to learn more? Reach out by calling 877-203-0751 or by completing the online contact form below.